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The Second Half

March 30, 2012

As local print media collapse and school sports receive less and less complete and competent coverage, and more and more immature and inappropriate treatment, the MHSAA has moved to help fill the void.

The “Second Half” is a place where people can find the essential information about school sports in a safe setting at MHSAA.com.

Geoff Kimmerly, previously the high school sports editor for the Lansing State Journal, is the man behind this mission at the MHSAA.  With the help of several other staff, Geoff is originating or aggregating both video and editorial content and stories by or about student-athletes, as well as stories and Q & As with coaches.  All sports are covered, and always consistent with our core values for educational athletics.

 With your first cup of coffee each day, visit the Second Half at MHSAA.com.

Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.

More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.

We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.

This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.

We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.

Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.