The Second Half
March 30, 2012
As local print media collapse and school sports receive less and less complete and competent coverage, and more and more immature and inappropriate treatment, the MHSAA has moved to help fill the void.
The “Second Half” is a place where people can find the essential information about school sports in a safe setting at MHSAA.com.
Geoff Kimmerly, previously the high school sports editor for the Lansing State Journal, is the man behind this mission at the MHSAA. With the help of several other staff, Geoff is originating or aggregating both video and editorial content and stories by or about student-athletes, as well as stories and Q & As with coaches. All sports are covered, and always consistent with our core values for educational athletics.
With your first cup of coffee each day, visit the Second Half at MHSAA.com.
Radio Raves
March 23, 2012
You wouldn’t think that radio would be found on a list of bold new communication ideas, but sometimes what’s old is new again. And effective.
The National Federation of State High School Associations (NFHS) and the National Interscholastic Athletic Administrators Association (NIAAA) are providing public service announcements to all the nation’s radio stations. The MHSAA distributed CDs of the PSAs to Michigan’s 293 radio stations in January.
Each CD has four PSAs. And each PSA ends with the message: “High school sports – a winning part of a complete education.”
One month after our distribution of the CDs, Michigan ranked in the top five states in terms of the number of airings and the estimated monetary value of the airtime.
To hear these messages, click here and look for the Participate & Succeed logo.