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Seeing the Whole Field

September 20, 2013

I spent almost all of my days as a competitive athlete in a position where all the other players were in my field of vision.

From the age of 10 until I gave up baseball at 20, I was a catcher. I spent my entire career in foul territory, observing the other players in fair, the entire diamond before me.

In basketball I was what we now call a “point guard.” As I brought the ball up court, the other nine players were in front of me.

As a high school and college football player, I was a defensive safety. No one was to get behind me; and at every snap, 21 other players were in my field of vision.

I’ve always known that participation in sports shaped very much of my character; but only recently – nearer the end of my professional career than to the start – am I seeing the whole field and appreciating the fullness of that influence. For example:

  • To be the one who asks for the fast ball or curve. Or the change-up when it’s needed.
  • To be the one who sets up each play and delivers the pass to get it started. And watching others score.
  • To be the one who makes the tackle when no one else is left to do so.
  • And most of all, to see the whole field; to see all of one’s teammates and observe how they all are indispensable to a winning performance.

In Others’ Words

August 22, 2014

I’ve read and heard multiple times – so I’ve come to believe it’s at least partly true – that one of the techniques that marketing departments or agencies use when developing campaigns to promote a product or service is to look at it from the consumer’s, customer’s or client’s perspective.

The point is often brought home that if management would use this technique as much as marketers, then management would be more effective and would label itself, rather than marketers, as the “creative team.” It chafes me to hear a CEO say he or she wants to know what “creative” has to say about a sponsorship initiative before the CEO will offer an opinion.

Thinking about what our customers want doesn’t require that leaders suspend their personal beliefs or reverse experience-based opinions. It merely asks that we look at things from a different and sometimes even opposite point of view. And to be truly revealing, it asks that we try to put into words where other people stand on a particular topic.

It asks us to actually try to describe what our customers see from where they stand and what they say they want. For example, in our work, it would ask administrators to think about and actually describe what coaches want, and vice versa. And it asks both coaches and administrators to think about and put into their own words what student-athletes want, and what their parents want.

This has been an ongoing part of my life, provoked I suppose by my marriage of 42 years to a woman whose political views often point 180 degrees from my own. And this approach has been especially enlightening on school sports’ most troublesome topics, some of which we are tackling at this time, like ...

  • Out-of-season coaching rules
  • Junior high/middle school programming
  • Health and safety mandates