A Service Ace
October 18, 2011
I don’t write much about high school tennis, but I probably should.
It’s a terrific “lifetime” sport. It’s a sport we can play into our “golden years;” and, without officials to make the calls, it also has the potential to teach lifetime values.
But no sport we administer gives us more headaches. Too often we encounter overly-involved parents and under-involved school administrators; and we’re not certain if one doesn’t cause the other.
It’s a sport that brings chronic complaints of coaches “stacking” lineups. So serious have the allegations been for so long that the MHSAA actually convened a group and hired a professional facilitator to try to resolve some of the problems, without much success.
It’s a sport that devotes hundreds of hours to seeding; and while the seeds almost always hold up, criticism flies fast and furious for several days each fall and spring following the boys and girls seeding committee meetings.
We are fortunate that the MHSAA’s administrator for tennis, Gina Mazzolini, has the perspective that, in spite of everything, it’s really only a small percentage of people involved who create the majority of problems. It is, in fact, according to Gina, a fine educational experience for the vast majority of students involved.
This “big picture” perspective that Gina exhibits is what allows administrators at the local and statewide levels to remain passionate about their service no matter how prominent or persistent the problems seem.
Priming the Pump
November 28, 2014
Today and tomorrow bring an end to the MHSAA’s fall tournament season that, overall, experienced the worst weather I’ve witnessed in my 29 years of watching our fall events. We are grateful to those hearty fans who followed their favorites through wind, rain, ice and snow.
The MHSAA’s “bread and butter” is its season-ending tournaments. Try as we might to diversify our revenue, all our non-tournament revenue sources combined continue to account for less than 15¢ of every $1 the MHSAA generates. Sponsorships, broadcast rights fees and officials registration fees make a contribution to our enterprise; but the MHSAA operates without membership dues, fines and tournament entry fees.
That leaves gate receipts (ticket sales) as the largest (by far!) source of revenue; and it’s the football and basketball tournaments that pay the way for the many tournaments that the MHSAA operates at a financial loss (we call it an investment).
Because of this narrow flow of revenue, I asked a team of MHSAA staff to take a comprehensive look at the MHSAA’s marketing of its tournaments. Over a series of energetic meetings, these imaginative staff members have compiled a list of ideas to promote MHSAA tournaments by better using existing means and opening up new avenues to generate interest and increase spectator support.
The MHSAA Representative Council will soon vet and vote on a wide variety of ideas generated by our in-house task force. The objectives are a growing customer base enjoying an improved customer experience.