Singing Spectators
December 6, 2013
Unlike many of my counterparts who are engaged in the administration of statewide high school athletic associations, I do not seek in my free time to attend other athletic events as a spectator. Nevertheless, more by accident than design, I’ve had an opportunity to see some of the biggest events and most iconic stadia in the United States.
But none of these events or venues holds a candle to the Boca Juniors’ 2-1 victory over Tigre at La Bombonera (“the chocolate box”) in Buenos Aires last month. It was merely a regular-season event between two nearby opponents – nothing special on the world’s soccer schedule. But it was amazing.
We had been warned that the neighborhood was unsafe and the 80,000 members of the Boca Juniors Athletic Club were savage about acquiring tickets for the ancient stadium’s intimate 50,000 seats; and that they were raucous, rowdy spectators. But in the absence of alcohol sales in the stadium and within a five-block radius of the stadium and in the presence of nonstop, nearly choreographed song and gesture – starting 15 minutes before the game until even longer after – this became one of the most enjoyable athletic events I’ve ever attended. Never have I observed a louder or more melodious crowd of spectators.
Except for a halftime rest, the crowd sang without letup, and with a bit more volume and energy for a direct or corner kick. The crowd sang when a home team defender deflected the ball into his own goal early in the first half. It sang louder when the home team scored the tying goal in the 39th minute of the second half. It sang even louder when the home team broke the tie in extra time. And the singing continued as the crowd descended the ancient stadium’s stairwells to the street after the match.
I was surprised to conclude that a professional football match in South America was a more pleasant experience than a professional football game in North America. It had nothing to do with the shape of the ball; it had everything to do with the condition of the crowd – the absence of alcohol and the presence of song.
The Social Setting
March 18, 2014
Between these headlines was one of more significance: Facebook announced that it would be paying $19 billion to purchase WhatsApp. Which means social media is here to stay. And everybody, including big time basketball coaches, needs to deal with it in better ways than merely blasting it and/or barring it.
What it means for an organization like mine is that everything we do needs to be considered in all the usual goals, objectives and strategies progressions, and that at least one progression must have social media as an outcome and almost all progressions must have social media as a tactic.
Just over a decade ago we realized that almost every task we have has an information technology component. We discovered we needed our IT staff in the room when new projects or protocols were being considered, when new policies were being developed, and when all sorts of problems were being addressed. Fail to involve IT personnel soon enough or at all, we learned, and failure of the enterprise was assured.
We are at the same point today with social media. If we neglect the social media component – fail to consider how to use it to the advantage of the project or fail to consider how adverse social media could doom the project – we operate with at least one hand tied behind our back.
Just as the IT staff have needed to be consulted, and listened to, in order for the enterprise to reach its potential, so must our social media staff have a seat at the table and a voice in the discussion of anything of consequence we might think we should do.
This is as true for nonprofit organizations as it is for profit, for small organizations and large, both private and public.