The Social Setting
March 18, 2014
Between these headlines was one of more significance: Facebook announced that it would be paying $19 billion to purchase WhatsApp. Which means social media is here to stay. And everybody, including big time basketball coaches, needs to deal with it in better ways than merely blasting it and/or barring it.
What it means for an organization like mine is that everything we do needs to be considered in all the usual goals, objectives and strategies progressions, and that at least one progression must have social media as an outcome and almost all progressions must have social media as a tactic.
Just over a decade ago we realized that almost every task we have has an information technology component. We discovered we needed our IT staff in the room when new projects or protocols were being considered, when new policies were being developed, and when all sorts of problems were being addressed. Fail to involve IT personnel soon enough or at all, we learned, and failure of the enterprise was assured.
We are at the same point today with social media. If we neglect the social media component – fail to consider how to use it to the advantage of the project or fail to consider how adverse social media could doom the project – we operate with at least one hand tied behind our back.
Just as the IT staff have needed to be consulted, and listened to, in order for the enterprise to reach its potential, so must our social media staff have a seat at the table and a voice in the discussion of anything of consequence we might think we should do.
This is as true for nonprofit organizations as it is for profit, for small organizations and large, both private and public.
Site Lines
April 17, 2017
It appears that everyone is talking about where the championship rounds of the Michigan High School Athletic Association basketball tournaments should be played.
This has become a topic because our traditional site, Michigan State University’s Breslin Student Events Center, is not available to host the Semifinals and Finals of the girls tournament in 2018 and 2020 or the boys tournament in 2019, in both cases because the facility must remain open for MSU’s women’s basketball team should it earn the privilege of hosting first and second round games of the NCAA Division I Women’s Basketball Tournament.
It is important that the people listening know that most of the people talking have little knowledge of what facilities are actually available in 2018 and beyond.
For example, The Palace of Auburn Hills, Little Caesars Arena in Detroit and Van Andel Arena are not available in 2018, nor is a sentimental favorite for the girls tournament, Central Michigan University.
By mid-May, the MHSAA will have announced decisions for 2018, and likely for that one year only. Between now and the end of 2017, the MHSAA will be evaluating site options for both tournaments, boys and girls, as well as potential scheduling changes for both the regular season and MHSAA tournaments that could alter what facilities are needed and when. This could increase opportunities to use NCAA Division I institutions, and/or this could reduce or eliminate the need for those facilities.
It would be unfortunate if we turn ourselves inside-out and upside-down to avoid NCAA conflicts. Some of the scheduling scenarios being studied would seriously stress District and Regional tournament sites and management as well as overwork the ranks of our tournament-ready basketball officials. Other scheduling scenarios would adversely affect other winter sports or increase overlap with fall sports or spring sports. We need to move carefully, and with broad consensus.
There is a desire to host the championships of the girls and boys tournaments at the same venue, but there is no legal obligation to do so. There is a desire to build on traditions established at Michigan State University, but conflicts and costs make that unlikely to continue. There is a desire to please everyone, but that won’t happen.