The Social Setting
March 18, 2014
Between these headlines was one of more significance: Facebook announced that it would be paying $19 billion to purchase WhatsApp. Which means social media is here to stay. And everybody, including big time basketball coaches, needs to deal with it in better ways than merely blasting it and/or barring it.
What it means for an organization like mine is that everything we do needs to be considered in all the usual goals, objectives and strategies progressions, and that at least one progression must have social media as an outcome and almost all progressions must have social media as a tactic.
Just over a decade ago we realized that almost every task we have has an information technology component. We discovered we needed our IT staff in the room when new projects or protocols were being considered, when new policies were being developed, and when all sorts of problems were being addressed. Fail to involve IT personnel soon enough or at all, we learned, and failure of the enterprise was assured.
We are at the same point today with social media. If we neglect the social media component – fail to consider how to use it to the advantage of the project or fail to consider how adverse social media could doom the project – we operate with at least one hand tied behind our back.
Just as the IT staff have needed to be consulted, and listened to, in order for the enterprise to reach its potential, so must our social media staff have a seat at the table and a voice in the discussion of anything of consequence we might think we should do.
This is as true for nonprofit organizations as it is for profit, for small organizations and large, both private and public.
UP Power
November 29, 2016
About five hours after leaving the Michigan High School Athletic Association office building late in October, I pulled into the parking lot of Munising High School on the edge of Lake Superior. It was just after 7 p.m. on this Thursday evening, I saw that there were many cars in the parking lot, and I guessed that there was a high school volleyball game about to be played.
Indeed. It was the last regular season match of the season, and senior night. I was greeted warmly by the match referee and the school's two veteran administrators. And one of Munising's senior players, a member of the MHSAA Student Advisory Council, interrupted her warmups to jog over to welcome me. After the match, we hugged and posed for pictures together. Between the greeting and the posing, I enjoyed a marvelous evening of educational athletics.
There was plenty of cheering, and never a "boo." Not once did I hear a complaint about officiating. In fact, on two occasions the Munising coach corrected officials' calls that resulted in a point being awarded to his opponent.
For a time, every player on the floor for Munising had played more than one sport that season. Every one of the six played tennis as well as volleyball, and one of them also ran cross country this season. At the same time, the other team's participants included two girls who were also playing on their school's 8-player football team this past season.
Here the multi-sport student-athlete is not an endangered species; it's an essential fact of life. Here a school sports event draws the community together in good spirit and sportsmanship. Here is the power of school sports.