The Social Setting
March 18, 2014
Between these headlines was one of more significance: Facebook announced that it would be paying $19 billion to purchase WhatsApp. Which means social media is here to stay. And everybody, including big time basketball coaches, needs to deal with it in better ways than merely blasting it and/or barring it.
What it means for an organization like mine is that everything we do needs to be considered in all the usual goals, objectives and strategies progressions, and that at least one progression must have social media as an outcome and almost all progressions must have social media as a tactic.
Just over a decade ago we realized that almost every task we have has an information technology component. We discovered we needed our IT staff in the room when new projects or protocols were being considered, when new policies were being developed, and when all sorts of problems were being addressed. Fail to involve IT personnel soon enough or at all, we learned, and failure of the enterprise was assured.
We are at the same point today with social media. If we neglect the social media component – fail to consider how to use it to the advantage of the project or fail to consider how adverse social media could doom the project – we operate with at least one hand tied behind our back.
Just as the IT staff have needed to be consulted, and listened to, in order for the enterprise to reach its potential, so must our social media staff have a seat at the table and a voice in the discussion of anything of consequence we might think we should do.
This is as true for nonprofit organizations as it is for profit, for small organizations and large, both private and public.
The Multi-Sport Difference
July 26, 2016
If there was ever a poster child for what it means to be a high school athlete, recent Williamston High School graduate Renee Sturm might be the person to feature. She has said and done exactly what we would hope.
In an era when increasing numbers of high school athletes are graduating midway through their senior year in order to get an early start with the college teams that have recruited them, Renee is a breath of fresh air.
After four years of volleyball and basketball at Williamston High School, Renee just hadn’t had enough of the high school sports experience. So she joined the school’s girls soccer team this past spring.
Now bound for Ferris State University where she is scheduled to play only basketball, Renee had this to say to the Lansing State Journal about why she decided to play soccer to conclude her high school sports career: “I wanted to do something different because playing different sports helps me grow ... I was just hoping to come in and play some.”
She didn’t seek to star, but to play ... to be a part of a different sport and team and group of teammates who would help her develop as an athlete and person.
The richest school sports experience is found in multi-sport participation, both starring and subbing, both losing and winning. That’s what best prepares young people for life.
I suspect this young lady is ready.