The Social Setting
March 18, 2014
One week last month our local Big Ten head men’s basketball coach blasted Twitter. The following week Iowa’s head coach, arguably the coach with the league’s worst sideline decorum (and that’s saying a lot for a league that’s allowed its coaches to get out of control) said his players are henceforth barred from tweeting.
Between these headlines was one of more significance: Facebook announced that it would be paying $19 billion to purchase WhatsApp. Which means social media is here to stay. And everybody, including big time basketball coaches, needs to deal with it in better ways than merely blasting it and/or barring it.
What it means for an organization like mine is that everything we do needs to be considered in all the usual goals, objectives and strategies progressions, and that at least one progression must have social media as an outcome and almost all progressions must have social media as a tactic.
Just over a decade ago we realized that almost every task we have has an information technology component. We discovered we needed our IT staff in the room when new projects or protocols were being considered, when new policies were being developed, and when all sorts of problems were being addressed. Fail to involve IT personnel soon enough or at all, we learned, and failure of the enterprise was assured.
We are at the same point today with social media. If we neglect the social media component – fail to consider how to use it to the advantage of the project or fail to consider how adverse social media could doom the project – we operate with at least one hand tied behind our back.
Just as the IT staff have needed to be consulted, and listened to, in order for the enterprise to reach its potential, so must our social media staff have a seat at the table and a voice in the discussion of anything of consequence we might think we should do.
This is as true for nonprofit organizations as it is for profit, for small organizations and large, both private and public.
Between these headlines was one of more significance: Facebook announced that it would be paying $19 billion to purchase WhatsApp. Which means social media is here to stay. And everybody, including big time basketball coaches, needs to deal with it in better ways than merely blasting it and/or barring it.
What it means for an organization like mine is that everything we do needs to be considered in all the usual goals, objectives and strategies progressions, and that at least one progression must have social media as an outcome and almost all progressions must have social media as a tactic.
Just over a decade ago we realized that almost every task we have has an information technology component. We discovered we needed our IT staff in the room when new projects or protocols were being considered, when new policies were being developed, and when all sorts of problems were being addressed. Fail to involve IT personnel soon enough or at all, we learned, and failure of the enterprise was assured.
We are at the same point today with social media. If we neglect the social media component – fail to consider how to use it to the advantage of the project or fail to consider how adverse social media could doom the project – we operate with at least one hand tied behind our back.
Just as the IT staff have needed to be consulted, and listened to, in order for the enterprise to reach its potential, so must our social media staff have a seat at the table and a voice in the discussion of anything of consequence we might think we should do.
This is as true for nonprofit organizations as it is for profit, for small organizations and large, both private and public.
Perspectives on Popularity
January 13, 2015
With the National Football League about to take center stage in this country’s sporting drama this month, some “Down Under” comparisons provide perspective to moderate how popular and venerable the NFL is.
The NFL’s longest waiting list to become a season ticket holder is found in the NFL’s smallest market, Green Bay, where the waiting list to become a Packer season ticket holder is now 30 years. It’s so crazy that my sister, who splits her time between Vermont and Florida, still controls the two season tickets her father first obtained 55 years ago; and the tickets never go unused. The Packers season ticket waiting list is more than 80,000 names long.
However, the waiting list to join the Melbourne Cricket Club in Australia is even more imposing. Currently, more than 236,000 people are waiting to join the more than 100,000 active members, 40 percent of whom have only “restricted” privileges. An average of 10,000 fans join the waiting list each year, and their projected waiting time has now reached more than 40 years.
The Melbourne Cricket Club is the oldest sporting club in Australia, founded in 1838; while the Green Bay Packers is a relative upstart, founded in 1919. Still, it is the oldest NFL franchise in continuous operation with the same name and city ... since 1921 ... 83 years after the Melbourne Cricket Club.
By the way, the Michigan High School Athletic Association has operated under that name since 1920 ... one year longer than the Packers.