The Social Setting
March 18, 2014
One week last month our local Big Ten head men’s basketball coach blasted Twitter. The following week Iowa’s head coach, arguably the coach with the league’s worst sideline decorum (and that’s saying a lot for a league that’s allowed its coaches to get out of control) said his players are henceforth barred from tweeting.
Between these headlines was one of more significance: Facebook announced that it would be paying $19 billion to purchase WhatsApp. Which means social media is here to stay. And everybody, including big time basketball coaches, needs to deal with it in better ways than merely blasting it and/or barring it.
What it means for an organization like mine is that everything we do needs to be considered in all the usual goals, objectives and strategies progressions, and that at least one progression must have social media as an outcome and almost all progressions must have social media as a tactic.
Just over a decade ago we realized that almost every task we have has an information technology component. We discovered we needed our IT staff in the room when new projects or protocols were being considered, when new policies were being developed, and when all sorts of problems were being addressed. Fail to involve IT personnel soon enough or at all, we learned, and failure of the enterprise was assured.
We are at the same point today with social media. If we neglect the social media component – fail to consider how to use it to the advantage of the project or fail to consider how adverse social media could doom the project – we operate with at least one hand tied behind our back.
Just as the IT staff have needed to be consulted, and listened to, in order for the enterprise to reach its potential, so must our social media staff have a seat at the table and a voice in the discussion of anything of consequence we might think we should do.
This is as true for nonprofit organizations as it is for profit, for small organizations and large, both private and public.
Between these headlines was one of more significance: Facebook announced that it would be paying $19 billion to purchase WhatsApp. Which means social media is here to stay. And everybody, including big time basketball coaches, needs to deal with it in better ways than merely blasting it and/or barring it.
What it means for an organization like mine is that everything we do needs to be considered in all the usual goals, objectives and strategies progressions, and that at least one progression must have social media as an outcome and almost all progressions must have social media as a tactic.
Just over a decade ago we realized that almost every task we have has an information technology component. We discovered we needed our IT staff in the room when new projects or protocols were being considered, when new policies were being developed, and when all sorts of problems were being addressed. Fail to involve IT personnel soon enough or at all, we learned, and failure of the enterprise was assured.
We are at the same point today with social media. If we neglect the social media component – fail to consider how to use it to the advantage of the project or fail to consider how adverse social media could doom the project – we operate with at least one hand tied behind our back.
Just as the IT staff have needed to be consulted, and listened to, in order for the enterprise to reach its potential, so must our social media staff have a seat at the table and a voice in the discussion of anything of consequence we might think we should do.
This is as true for nonprofit organizations as it is for profit, for small organizations and large, both private and public.
Seeding Thoughts
December 9, 2014
The 2014 MHSAA Update Meeting Opinion Poll asked for constituent attitudes about two ideas for seeding MHSAA tournaments; and each idea received support from approximately two-thirds of more than 500 survey respondents.
The slightly more popular idea is to seed at the highest level of team tournaments where all finalists are gathered in one place, as we do at present for the MHSAA Team Wrestling Tournament.
Nearly as popular is the idea to seed at the lowest or entry level of team tournaments, placing the best two teams of each of the geography-based entry level tournaments (usually the District level, sometimes the Regional level) on the top and bottom lines of the tournament bracket, followed by a blind draw to fill the other bracket lines.
There is nothing inherently good or bad about seeding. It’s possible that seeding is good for one sport, but not another. If it can be done without too much controversy and if it has the potential to increase crowds without increasing travel costs for schools and the MHSAA, then seeding may make sense.
The constituents involved in one sport may see value in seeding, while those in another sport may not. Different decisions have been made in boys lacrosse and girls lacrosse; the same may occur in softball vs. baseball, for example.
The route to seeding is through the MHSAA Classification Committee for general review and through each respective sport committee for detailed analysis and development of specific proposals to the Representative Council.