The Social Setting
March 18, 2014
One week last month our local Big Ten head men’s basketball coach blasted Twitter. The following week Iowa’s head coach, arguably the coach with the league’s worst sideline decorum (and that’s saying a lot for a league that’s allowed its coaches to get out of control) said his players are henceforth barred from tweeting.
Between these headlines was one of more significance: Facebook announced that it would be paying $19 billion to purchase WhatsApp. Which means social media is here to stay. And everybody, including big time basketball coaches, needs to deal with it in better ways than merely blasting it and/or barring it.
What it means for an organization like mine is that everything we do needs to be considered in all the usual goals, objectives and strategies progressions, and that at least one progression must have social media as an outcome and almost all progressions must have social media as a tactic.
Just over a decade ago we realized that almost every task we have has an information technology component. We discovered we needed our IT staff in the room when new projects or protocols were being considered, when new policies were being developed, and when all sorts of problems were being addressed. Fail to involve IT personnel soon enough or at all, we learned, and failure of the enterprise was assured.
We are at the same point today with social media. If we neglect the social media component – fail to consider how to use it to the advantage of the project or fail to consider how adverse social media could doom the project – we operate with at least one hand tied behind our back.
Just as the IT staff have needed to be consulted, and listened to, in order for the enterprise to reach its potential, so must our social media staff have a seat at the table and a voice in the discussion of anything of consequence we might think we should do.
This is as true for nonprofit organizations as it is for profit, for small organizations and large, both private and public.
Between these headlines was one of more significance: Facebook announced that it would be paying $19 billion to purchase WhatsApp. Which means social media is here to stay. And everybody, including big time basketball coaches, needs to deal with it in better ways than merely blasting it and/or barring it.
What it means for an organization like mine is that everything we do needs to be considered in all the usual goals, objectives and strategies progressions, and that at least one progression must have social media as an outcome and almost all progressions must have social media as a tactic.
Just over a decade ago we realized that almost every task we have has an information technology component. We discovered we needed our IT staff in the room when new projects or protocols were being considered, when new policies were being developed, and when all sorts of problems were being addressed. Fail to involve IT personnel soon enough or at all, we learned, and failure of the enterprise was assured.
We are at the same point today with social media. If we neglect the social media component – fail to consider how to use it to the advantage of the project or fail to consider how adverse social media could doom the project – we operate with at least one hand tied behind our back.
Just as the IT staff have needed to be consulted, and listened to, in order for the enterprise to reach its potential, so must our social media staff have a seat at the table and a voice in the discussion of anything of consequence we might think we should do.
This is as true for nonprofit organizations as it is for profit, for small organizations and large, both private and public.
NFL Misdirection
September 26, 2014
NFL Commissioner Roger Goodell did something I really respect; and then he didn’t.
On Aug. 28, the commissioner sent a letter to the NFL’s 32 owners in which he admitted that he “didn’t get it right” when he assessed a mere two-game suspension for a player who was seen on videotape to be involved in domestic abuse. I admire his admission. (The player later would be suspended indefinitely from the league following additional evidence in the incident)
Unfortunately, the commissioner accompanied his mea culpa by describing a series of initiatives the league will undertake, one of which – once again – attempts to deflect a public relations disaster upon high schools.
When the NFL was under attack for the head trauma its players were experiencing, the league responded with a state-by-state campaign to impose youth concussion laws which, in most places, were mostly unfunded mandates that are more about symbolism than substance.
Now, again under attack for malfeasance by a workforce with more money than maturity, the league’s leadership is deflecting the blame to college, high school and youth football programs by planning educational efforts aimed at those levels.
Commissioner! Clean up your mess, but leave us alone. You are gutting public support of school sports with one televised game Thursday, three on Sunday and another on Monday, and adding Saturday games in December. Don’t have this out-of-control league lecture our level about restraint and responsibility.
Ours is the level that prohibits sack dances and end zone prances. We insist that our interscholastic players demonstrate maturity that the NFL’s players do not.