The Social Setting
March 18, 2014
Between these headlines was one of more significance: Facebook announced that it would be paying $19 billion to purchase WhatsApp. Which means social media is here to stay. And everybody, including big time basketball coaches, needs to deal with it in better ways than merely blasting it and/or barring it.
What it means for an organization like mine is that everything we do needs to be considered in all the usual goals, objectives and strategies progressions, and that at least one progression must have social media as an outcome and almost all progressions must have social media as a tactic.
Just over a decade ago we realized that almost every task we have has an information technology component. We discovered we needed our IT staff in the room when new projects or protocols were being considered, when new policies were being developed, and when all sorts of problems were being addressed. Fail to involve IT personnel soon enough or at all, we learned, and failure of the enterprise was assured.
We are at the same point today with social media. If we neglect the social media component – fail to consider how to use it to the advantage of the project or fail to consider how adverse social media could doom the project – we operate with at least one hand tied behind our back.
Just as the IT staff have needed to be consulted, and listened to, in order for the enterprise to reach its potential, so must our social media staff have a seat at the table and a voice in the discussion of anything of consequence we might think we should do.
This is as true for nonprofit organizations as it is for profit, for small organizations and large, both private and public.
Rethinking Spring
May 5, 2014
Those states that conduct high school softball in the fall of the year or conduct high school baseball during the summer months may be laughing at our attempts to force these summer games into the least hospitable season of all for school sports: spring.
After an extra-long winter, there has needed to be extra attention during early season baseball practices and games to assure that throwing arms have been brought gradually into condition for the rigors of a year that is likely to compress a full schedule of games into a shortened playing season.
While baseball pitchers continue to be protected during games by a rule that does not allow a student to pitch for two calendar days that follow the day when he pitched his 30th out, no other players are similarly restricted, nor are there any rules that apply to any players during practices, or to softball.
Meanwhile, Major League Baseball recently reported an increase in elbow injuries among its players. Some commentators, both inside MLB and out, were quick to suggest that at least part of the blame is that pitchers are throwing harder than ever, doing so on a year-round basis, and starting at an earlier age.
It could be, then, that long winters are not such a bad thing, provided we’re patient when spring finally arrives, and use common sense for all players all season long, in both practices and games.
We look forward to the culmination of this year’s reluctant spring when the MHSAA hosts the Semifinals and Finals of both baseball and softball at a new venue, Michigan State University. Hope you’ll join us June 12-14.