The Social Setting
March 18, 2014
Between these headlines was one of more significance: Facebook announced that it would be paying $19 billion to purchase WhatsApp. Which means social media is here to stay. And everybody, including big time basketball coaches, needs to deal with it in better ways than merely blasting it and/or barring it.
What it means for an organization like mine is that everything we do needs to be considered in all the usual goals, objectives and strategies progressions, and that at least one progression must have social media as an outcome and almost all progressions must have social media as a tactic.
Just over a decade ago we realized that almost every task we have has an information technology component. We discovered we needed our IT staff in the room when new projects or protocols were being considered, when new policies were being developed, and when all sorts of problems were being addressed. Fail to involve IT personnel soon enough or at all, we learned, and failure of the enterprise was assured.
We are at the same point today with social media. If we neglect the social media component – fail to consider how to use it to the advantage of the project or fail to consider how adverse social media could doom the project – we operate with at least one hand tied behind our back.
Just as the IT staff have needed to be consulted, and listened to, in order for the enterprise to reach its potential, so must our social media staff have a seat at the table and a voice in the discussion of anything of consequence we might think we should do.
This is as true for nonprofit organizations as it is for profit, for small organizations and large, both private and public.
Educating for Educational Athletics
October 11, 2013
Michigan’s educational tradition of local control (which the MHSAA has respected) and Michigan educators’ distaste for unfunded mandates (which the MHSAA has consistently opposed) have had the result of keeping Michigan schools in neutral while schools in many other states have been in high gear to enhance training for interscholastic coaches.
Multiple levels of coaching education and even licensing or certification of coaches is now standard operating procedure in many other places. In contrast, Michigan has had almost no requirements for school-sponsored coaches.
However, in measured steps, change is coming to Michigan to promote an interscholastic coaching community better equipped to serve student-athletes, with special attention to health and safety:
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As a result of an MHSAA Representative Council vote last March, all high school level assistant and subvarsity coaches must complete the same rules and risk minimization meeting requirement as high school varsity head coaches or, in the alternative, must complete a free health and safety course linked to or posted on MHSAA.com. This takes effect in 2014-15.
- In December, the Representative Council will vote on a proposal to require all high school varsity head coaches to hold valid (current) CPR certification. This would take effect in 2015-16.
- In March, the Council will vote on a proposal to require all persons who are hired for the first time as an MHSAA member high school varsity head coach after July 31, 2016, to have completed Level 1 or 2 of the MHSAA Coaches Advancement Program.
Implementing these policies over the next three years will not advance Michigan schools to the head of the class with respect to assuring school coaches receive ongoing education in the critical coaching responsibilities dealing with participants’ health and safety. This will, however, move our schools from a near failing grade to average, from D- to perhaps C.
Ultimately, we will need to overcome legitimate concerns for adding to the difficulty of finding and affording coaches, and do much more to assure the programs we sponsor deserve the label “educational athletics.”