The Social Setting
March 18, 2014
Between these headlines was one of more significance: Facebook announced that it would be paying $19 billion to purchase WhatsApp. Which means social media is here to stay. And everybody, including big time basketball coaches, needs to deal with it in better ways than merely blasting it and/or barring it.
What it means for an organization like mine is that everything we do needs to be considered in all the usual goals, objectives and strategies progressions, and that at least one progression must have social media as an outcome and almost all progressions must have social media as a tactic.
Just over a decade ago we realized that almost every task we have has an information technology component. We discovered we needed our IT staff in the room when new projects or protocols were being considered, when new policies were being developed, and when all sorts of problems were being addressed. Fail to involve IT personnel soon enough or at all, we learned, and failure of the enterprise was assured.
We are at the same point today with social media. If we neglect the social media component – fail to consider how to use it to the advantage of the project or fail to consider how adverse social media could doom the project – we operate with at least one hand tied behind our back.
Just as the IT staff have needed to be consulted, and listened to, in order for the enterprise to reach its potential, so must our social media staff have a seat at the table and a voice in the discussion of anything of consequence we might think we should do.
This is as true for nonprofit organizations as it is for profit, for small organizations and large, both private and public.
The Sports Officiating Challenge
July 30, 2013
Last Saturday, the MHSAA hosted the largest gathering of sports officials ever assembled in this state at one time and place: 1,248 under the same roof.
The occasion was “Officiate Michigan Day” that preceded the 31st Sports Officiating Summit conducted by the National Association of Sports Officials (NASO) in Grand Rapids. The summit began Sunday and concludes this evening in Grand Rapids.
On Sunday afternoon, nearly 300 of Michigan’s officiating leaders – local association officials and trainers and registered assignors – went through three hours of training which the MHSAA requires face to face every other year.
All this comes at a challenging time for our officiating program which is most dramatically demonstrated by this fact: the number of MHSAA registered officials has declined by 1,895 - 17.5 percent – over the past four years!
We know of course that our registration totals were temporarily inflated by two outside factors after 2007. First, after the court-ordered change in sports seasons for girls basketball and volleyball, the MHSAA allowed officials to add those sports to their registration free of charge in 2007-08 through 2010-11. And second, as is always the case, the recession pushed many new people into officiating; but again, just temporarily – we’ve lost many of them as the economy has slowly improved.
I do believe the MHSAA and its member schools and the local officials associations that serve school sports are up to the challenge we face. The same community that just rallied to provide record attendance in Grand Rapids has the ability to reverse the trend that could weaken school-based sports: fewer officials.
We will get there with three E’s: (1) encouraging officials; (2) equipping officials; and, most of all, (3) providing officials an environment in which to thrive – that’s one that is safe, sane and sportsmanlike.
I’ll have more to say on all three E’s over the course of the next few months. In the meantime, I invite you to learn more about officiating in Michigan here at MHSAA.com.
Officate Michigan Day Recap: Photo Gallery | Story