The Social Setting
March 18, 2014
Between these headlines was one of more significance: Facebook announced that it would be paying $19 billion to purchase WhatsApp. Which means social media is here to stay. And everybody, including big time basketball coaches, needs to deal with it in better ways than merely blasting it and/or barring it.
What it means for an organization like mine is that everything we do needs to be considered in all the usual goals, objectives and strategies progressions, and that at least one progression must have social media as an outcome and almost all progressions must have social media as a tactic.
Just over a decade ago we realized that almost every task we have has an information technology component. We discovered we needed our IT staff in the room when new projects or protocols were being considered, when new policies were being developed, and when all sorts of problems were being addressed. Fail to involve IT personnel soon enough or at all, we learned, and failure of the enterprise was assured.
We are at the same point today with social media. If we neglect the social media component – fail to consider how to use it to the advantage of the project or fail to consider how adverse social media could doom the project – we operate with at least one hand tied behind our back.
Just as the IT staff have needed to be consulted, and listened to, in order for the enterprise to reach its potential, so must our social media staff have a seat at the table and a voice in the discussion of anything of consequence we might think we should do.
This is as true for nonprofit organizations as it is for profit, for small organizations and large, both private and public.
Hit Again
April 1, 2013
Education reform needs a Mulligan. A do-over. The opportunity to go back to “Go” and start over. For example . . .
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Back to a time before the attack on neighborhood schools closed those schools and contributed to neighborhood collapse and community disconnect.
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Before suburban schools were allowed to prey on and profit from an urban school’s misfortunes.
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Before large buses lumbered down narrow residential lanes to transport our littlest learners from the shadow of their local school to another across town, where all the other littlest students were gathered for more “cost-effective” education.
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Before schools shuffled off low-achieving students to alternative schools in order to elevate their ranking on standardized test scores.
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Before teachers based their lessons more on test preparation than learning.
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Before education re-segregated through specialized charter schools with non-inclusive curricula.
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Before public schools were barred from beginning their instructional days before Labor Day, or whenever their community thought it best for the education of its students.
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Back to a time when pedagogy more than politics planned and delivered education.
Let’s tee it up and hit again.