The Social Setting
March 18, 2014
Between these headlines was one of more significance: Facebook announced that it would be paying $19 billion to purchase WhatsApp. Which means social media is here to stay. And everybody, including big time basketball coaches, needs to deal with it in better ways than merely blasting it and/or barring it.
What it means for an organization like mine is that everything we do needs to be considered in all the usual goals, objectives and strategies progressions, and that at least one progression must have social media as an outcome and almost all progressions must have social media as a tactic.
Just over a decade ago we realized that almost every task we have has an information technology component. We discovered we needed our IT staff in the room when new projects or protocols were being considered, when new policies were being developed, and when all sorts of problems were being addressed. Fail to involve IT personnel soon enough or at all, we learned, and failure of the enterprise was assured.
We are at the same point today with social media. If we neglect the social media component – fail to consider how to use it to the advantage of the project or fail to consider how adverse social media could doom the project – we operate with at least one hand tied behind our back.
Just as the IT staff have needed to be consulted, and listened to, in order for the enterprise to reach its potential, so must our social media staff have a seat at the table and a voice in the discussion of anything of consequence we might think we should do.
This is as true for nonprofit organizations as it is for profit, for small organizations and large, both private and public.
Let Life Teach
December 7, 2012
Here’s a golden nugget from Ann Arbor’s Dr. Dan Saferstein’s little book, Win or Lose: A Guide to Sports Parenting:
“Most of us have an easier time being math parents than we do being sports parents. We don’t stand over our children as they’re doing their homework, hollering at them to round to the highest decimal or carry their zero. We trust that they’ll be able to figure things out on their own, and if they can’t, they’ll get the help they need from their teachers or by asking us.
“What a lot of sports parents seem to forget is that young athletes also need the same space to figure things out on their own. They need to learn how to think and make decisions during game situations, which isn’t easy to do when your parent (or someone else’s parent) is shouting out directions.
“The reality is that if your child could score a goal or stop a defender, he would. In most cases, telling your child to move faster to the ball is like telling him to be taller. Effort isn’t the only critical factor in sports, or in math. Some children will never be high-level athletes no matter how hard they try, which is by no means a tragedy. The world doesn’t necessarily need more gymnastics, softball or soccer stars. It needs more young people who are willing to try and make our world a better place.”
Go to dansaferstein.com for more good stuff from the good doctor.