The Social Setting
March 18, 2014
Between these headlines was one of more significance: Facebook announced that it would be paying $19 billion to purchase WhatsApp. Which means social media is here to stay. And everybody, including big time basketball coaches, needs to deal with it in better ways than merely blasting it and/or barring it.
What it means for an organization like mine is that everything we do needs to be considered in all the usual goals, objectives and strategies progressions, and that at least one progression must have social media as an outcome and almost all progressions must have social media as a tactic.
Just over a decade ago we realized that almost every task we have has an information technology component. We discovered we needed our IT staff in the room when new projects or protocols were being considered, when new policies were being developed, and when all sorts of problems were being addressed. Fail to involve IT personnel soon enough or at all, we learned, and failure of the enterprise was assured.
We are at the same point today with social media. If we neglect the social media component – fail to consider how to use it to the advantage of the project or fail to consider how adverse social media could doom the project – we operate with at least one hand tied behind our back.
Just as the IT staff have needed to be consulted, and listened to, in order for the enterprise to reach its potential, so must our social media staff have a seat at the table and a voice in the discussion of anything of consequence we might think we should do.
This is as true for nonprofit organizations as it is for profit, for small organizations and large, both private and public.
In Search of a Quarterback
October 6, 2011
As America works and wanders its way through the messiness of choosing its presidential candidates, I look around for ones that I wish were available, and I find the choices quite limited and disappointing. Seems I’ve always tended to favor those who were least electable.
One of those “losers” of years gone by was Jack Kemp who, ironic for the times we now live in, was considered a little too conservative for the national ticket.
Actually, Kemp – the former NFL quarterback, U.S. Congressman and Secretary of Housing and Urban Development under the first President Bush – appears more balanced and bright than any in the field of candidates the Republican Party will offer this time around.
Kemp’s platform circa 1992 was to be “optimistic, inclusive and ready for change.” That was his personal style and his prescription for America.
I wish we’d have that choice today for quarterbacking our nation.
But regardless, his approach – “optimistic, inclusive and ready for change” – remains a perfect prescription for organizational leaders, including those who are responsible for schools and school sports.