The Social Setting
March 18, 2014
Between these headlines was one of more significance: Facebook announced that it would be paying $19 billion to purchase WhatsApp. Which means social media is here to stay. And everybody, including big time basketball coaches, needs to deal with it in better ways than merely blasting it and/or barring it.
What it means for an organization like mine is that everything we do needs to be considered in all the usual goals, objectives and strategies progressions, and that at least one progression must have social media as an outcome and almost all progressions must have social media as a tactic.
Just over a decade ago we realized that almost every task we have has an information technology component. We discovered we needed our IT staff in the room when new projects or protocols were being considered, when new policies were being developed, and when all sorts of problems were being addressed. Fail to involve IT personnel soon enough or at all, we learned, and failure of the enterprise was assured.
We are at the same point today with social media. If we neglect the social media component – fail to consider how to use it to the advantage of the project or fail to consider how adverse social media could doom the project – we operate with at least one hand tied behind our back.
Just as the IT staff have needed to be consulted, and listened to, in order for the enterprise to reach its potential, so must our social media staff have a seat at the table and a voice in the discussion of anything of consequence we might think we should do.
This is as true for nonprofit organizations as it is for profit, for small organizations and large, both private and public.
Our Place in the Sun
August 22, 2017
Today’s blog was written by MHSAA Website and Publications Coordinator Rob Kaminski
Millions of people across the country yesterday were mesmerized and fascinated by a once-in-a-lifetime show staged by the solar system: a total solar eclipse, which spanned the contiguous United States from Oregon to South Carolina.
The “Great American Eclipse” (because everything needs a title these days) was preceded by countless hours of coverage to prep enthusiasts on a variety of topics: the best places in which to view “totality;” the time frame in which the phenomenon would occur; the manner in which to view the orbs without damaging retinas; and, for the more scientifically inclined, detailed explanations as to the cause of the event.
It is somewhat ironic that this temporary traveling blackout began in the Pacific Northwest where people often yearn for even a glimpse of the sun over periods of time, and ended off the coast of South Carolina where residents have endured more than their share of weather disasters and a day of total sun would have been greatly preferred. At widespread locations in between, how many citizens beg for just a little more sunshine each day when the clock runs out on Daylight Saving Time?
The attraction to Monday’s event, of course, was its rarity. Its peculiarity. Its deviation from the norm. The last time a total solar eclipse could be seen anywhere in the United States was 1979, and the last time it went coast to coast was 99 years ago. That was the hook. It was darkness’s day in the sun.
Another MHSAA football season kicks off around the state Friday just clear from the shadows of Monday’s historic, but fleeting, happening. The school sports spotlight shines brightest on fall Friday nights and has for decades, not only in Michigan, but also from shore to shore across the country. It is pep rallies and parades; pizza parlors and burger joints; neighborhood caravans and tailgates; perhaps even a Friday cross country meet or volleyball match, all leading up to the football game, for many years the only game in town.
Now, as college football continues its attempt to upset the natural balance and create its own eclipse, it is our hope that high school fans from state to state will consider this movement a fleeting attention grab. It is our hope that the people who have fueled our product over the course of time will turn their heads and focus on the brightest Friday night stars in their own back yards.