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Special Delivery

February 23, 2016

If there is one month of the year that demonstrates the difference in the MHSAA today compared to a generation ago, it is February.

  • This is the month when 775 people, including more than 700 students, gathered for the MHSAA Women in Sports Leadership Conference in Lansing. This year’s was the 22nd edition of the conference.

  • This is the month when the 120 finalists and 32 recipients of the 2016 MHSAA Scholar-Athlete Award are announced. This is the program’s 27th year, sponsored by Farm Bureau Insurance.

  • This is the month when MHSAA staff is on the road to visit finalists for “Battle of the Fans V,” and thousands of students vote for their favorite on social media, and the MHSAA Student Advisory Council finalizes the selection of this year’s top cheering section.

For most of its history, the MHSAA worked with school personnel who then interacted with students. Today, the MHSAA delivers much more than its postseason tournaments directly to student-athletes, including captains clinics and sportsmanship summits all year round.

While this work must never displace from our top priority the development and delivery of eligibility competition standards that are safe and sound for an educational environment, these direct interactions inform the rules making process in very positive ways.

In Others’ Words

August 22, 2014

I’ve read and heard multiple times – so I’ve come to believe it’s at least partly true – that one of the techniques that marketing departments or agencies use when developing campaigns to promote a product or service is to look at it from the consumer’s, customer’s or client’s perspective.

The point is often brought home that if management would use this technique as much as marketers, then management would be more effective and would label itself, rather than marketers, as the “creative team.” It chafes me to hear a CEO say he or she wants to know what “creative” has to say about a sponsorship initiative before the CEO will offer an opinion.

Thinking about what our customers want doesn’t require that leaders suspend their personal beliefs or reverse experience-based opinions. It merely asks that we look at things from a different and sometimes even opposite point of view. And to be truly revealing, it asks that we try to put into words where other people stand on a particular topic.

It asks us to actually try to describe what our customers see from where they stand and what they say they want. For example, in our work, it would ask administrators to think about and actually describe what coaches want, and vice versa. And it asks both coaches and administrators to think about and put into their own words what student-athletes want, and what their parents want.

This has been an ongoing part of my life, provoked I suppose by my marriage of 42 years to a woman whose political views often point 180 degrees from my own. And this approach has been especially enlightening on school sports’ most troublesome topics, some of which we are tackling at this time, like ...

  • Out-of-season coaching rules
  • Junior high/middle school programming
  • Health and safety mandates