Special Delivery
February 23, 2016
If there is one month of the year that demonstrates the difference in the MHSAA today compared to a generation ago, it is February.
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This is the month when 775 people, including more than 700 students, gathered for the MHSAA Women in Sports Leadership Conference in Lansing. This year’s was the 22nd edition of the conference.
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This is the month when the 120 finalists and 32 recipients of the 2016 MHSAA Scholar-Athlete Award are announced. This is the program’s 27th year, sponsored by Farm Bureau Insurance.
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This is the month when MHSAA staff is on the road to visit finalists for “Battle of the Fans V,” and thousands of students vote for their favorite on social media, and the MHSAA Student Advisory Council finalizes the selection of this year’s top cheering section.
For most of its history, the MHSAA worked with school personnel who then interacted with students. Today, the MHSAA delivers much more than its postseason tournaments directly to student-athletes, including captains clinics and sportsmanship summits all year round.
While this work must never displace from our top priority the development and delivery of eligibility competition standards that are safe and sound for an educational environment, these direct interactions inform the rules making process in very positive ways.
A Meaning-Driven Brand
June 5, 2012
One of the apparent conclusions of the MHSAA online “Have Your Say” opinion poll conducted five years ago that continues to guide us today, is that the character of school sports is key to the appeal of school sports. This is true for both sponsoring school personnel and for those participants and spectators regularly involved in school sports. This suggests that to keep our core customers, we must preserve our core characteristics. That whatever changes occur in school styles and structures, we must maintain by our policies and programs the features and values which our core customers have experienced and both want and expect to continue.
It may sometimes feel that we are swimming against the current of public opinion when we enforce rules that define student eligibility or the limits of competition and travel, but the development and implementation of such restrictions might be essential to the expectations of our core constituents for the experience they remember for themselves and want for their children or team.
Just because schools change, it is not necessary that rules of school sports change as well. Sometimes, perhaps. But not always or even often. Leadership must always consider the program without a rule before we do away with the rule.
It is not too strong to state that schools seek MHSAA membership precisely because there are rules. In fact, schools formed the MHSAA to be their vehicle for making and enforcing rules. Just as participation by students is more valuable to them and their schools where standards of eligibility and conduct are higher, so is membership by schools in an organization more valuable where such standards are developed and enforced.
The Culting of Brands is a good book with a bad title in which author Douglas Atkin writes about the success of “a meaning-driven brand.” He says, “The product carries the message and then becomes it.” These kinds of brands, he says, are really beliefs. “They have morals – embody values.” They “stand up for things. They work hard; fight for what is right.”
Ultimately, it is exactly this that is expected of the high school brand of competitive athletics in Michigan.