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Sport Sponsorship Should Be Up

March 25, 2016

MHSAA member schools plan to sponsor significantly more sports during 2016-17 than they indicated a year ago they would sponsor in 2015-16.

As of March 8, with only one more member school than at the same time in 2015-16:

  • Lower Peninsula Track & Field expects 16 more boys teams and 12 more girls teams next year than this year.

  • Bowling anticipates 15 more boys teams and 11 more girls teams.

  • In LP Golf, the anticipated increase is 12 girls teams, but a decline of 5 boys teams.

  • In LP Cross Country, the growth is projected to be 7 teams for each gender.

  • Girls Competitive Cheer and Girls Volleyball each expect 5 more teams next year; both Boys Lacrosse and Girls Lacrosse plan on 4 more teams; in skiing, it’s 5 more girls teams and 3 more boys teams; in LP Soccer it’s 4 additional boys teams and 2 additional girls teams. Baseball may be up 4 schools, while girls softball expects no change. Football expects a net gain of 4 schools; in Basketball, boys may grow by 2 schools, and no change is the current projection for girls.

  • In LP Tennis, girls now expect a 1-team decline; but boys could continue its dramatic slide, down another 9 schools next year.

The overall theme may be that, no matter how much schools are struggling for resources and resorting to outside funding, they value the high school brand of sports. They see school sports as a magnet for attracting students and an igniter of positive school and community spirit. In short, sports make most schools better.

Membership Mentality

September 16, 2014

The Michigan High School Athletic Association is a membership organization – an association of schools, not individuals – that usually doesn’t think of itself as such. Most member-based organizations work hard to recruit and retain members because member dues are an important revenue source.

That’s not true for the MHSAA which charges no membership dues, no sport sponsorship assessments and no tournament entry fees. The MHSAA is free to join and its tournaments are free to enter.

But that doesn’t mean we shouldn’t think like a member-based organization or that none of the dynamics of membership-based organizations apply here.

For example, we are in the business of recruiting and retaining contest officials; and while we registered approximately 10,600 officials last year, that number is significantly lower than six years ago, and the average age is increasing. So, like any other member-based organization, we need strategies for attracting and holding new, young officials.

A new tactic launched this fall is the “Be The Referee” feature (Click Here) on a Lansing-based sports talk daily radio show and weekly television show. Our staff explains rules and points of emphasis, and then we make a pitch for new officials.

But the most fundamental strategy for recruiting and retaining officials is consistent, ceaseless efforts to improve officials’ working environment. This means improving the assigner-official relationship before events and the sportsmanship at events.

Ultimately, if assigners treat new officials unprofessionally and spectators treat them abusively, we have no chance to increase the numbers and decrease the age of MHSAA registered officials.