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Sport Sponsorship Should Be Up

March 25, 2016

MHSAA member schools plan to sponsor significantly more sports during 2016-17 than they indicated a year ago they would sponsor in 2015-16.

As of March 8, with only one more member school than at the same time in 2015-16:

  • Lower Peninsula Track & Field expects 16 more boys teams and 12 more girls teams next year than this year.

  • Bowling anticipates 15 more boys teams and 11 more girls teams.

  • In LP Golf, the anticipated increase is 12 girls teams, but a decline of 5 boys teams.

  • In LP Cross Country, the growth is projected to be 7 teams for each gender.

  • Girls Competitive Cheer and Girls Volleyball each expect 5 more teams next year; both Boys Lacrosse and Girls Lacrosse plan on 4 more teams; in skiing, it’s 5 more girls teams and 3 more boys teams; in LP Soccer it’s 4 additional boys teams and 2 additional girls teams. Baseball may be up 4 schools, while girls softball expects no change. Football expects a net gain of 4 schools; in Basketball, boys may grow by 2 schools, and no change is the current projection for girls.

  • In LP Tennis, girls now expect a 1-team decline; but boys could continue its dramatic slide, down another 9 schools next year.

The overall theme may be that, no matter how much schools are struggling for resources and resorting to outside funding, they value the high school brand of sports. They see school sports as a magnet for attracting students and an igniter of positive school and community spirit. In short, sports make most schools better.

In Others’ Words

August 22, 2014

I’ve read and heard multiple times – so I’ve come to believe it’s at least partly true – that one of the techniques that marketing departments or agencies use when developing campaigns to promote a product or service is to look at it from the consumer’s, customer’s or client’s perspective.

The point is often brought home that if management would use this technique as much as marketers, then management would be more effective and would label itself, rather than marketers, as the “creative team.” It chafes me to hear a CEO say he or she wants to know what “creative” has to say about a sponsorship initiative before the CEO will offer an opinion.

Thinking about what our customers want doesn’t require that leaders suspend their personal beliefs or reverse experience-based opinions. It merely asks that we look at things from a different and sometimes even opposite point of view. And to be truly revealing, it asks that we try to put into words where other people stand on a particular topic.

It asks us to actually try to describe what our customers see from where they stand and what they say they want. For example, in our work, it would ask administrators to think about and actually describe what coaches want, and vice versa. And it asks both coaches and administrators to think about and put into their own words what student-athletes want, and what their parents want.

This has been an ongoing part of my life, provoked I suppose by my marriage of 42 years to a woman whose political views often point 180 degrees from my own. And this approach has been especially enlightening on school sports’ most troublesome topics, some of which we are tackling at this time, like ...

  • Out-of-season coaching rules
  • Junior high/middle school programming
  • Health and safety mandates