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Sport Status Benefits Cheer Athletes

November 16, 2012

On Oct. 22, 2012, more than 18 years after the MHSAA conducted its first Girls Competitive Cheer Tournament, the American Academy of Pediatrics proclaimed that cheerleading should be designated as a sport at the high school and college levels.

Of course, that’s been the case for some time in Michigan (see July 23, 2010 blog).  Since planning began prior to the 1993-94 school year, the MHSAA has attempted to treat girls competitive cheer in all ways like every other MHSAA tournament sport.

The reason for the Academy’s statement is its concern for injuries.  While cheerleading does not generate as high a rate of injuries as gymnastics, soccer and basketball, the rate of catastrophic injury is comparatively high.

Researchers note that the injury rate in competitive cheer actually has been declining over the past few years of the 28-year study (1982-83 to 2010-11); and they opine that the decline is related to the increased attention cheerleading has gained as its profile has been raised.  The designation as a sport usually leads to improved facilities and equipment and better trained coaches.  We agree.

Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.

More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.

We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.

This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.

We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.

Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.