Sportsmanship is a Way of Life
January 4, 2013
Twenty years ago the MHSAA received a plaque from a member school that I continue to prize above all other awards our organization has received. The plaque reads: “In recognition of outstanding contributions to interscholastic athletics, and for promotion of sportsmanship as a way of life for all young athletes.”
There are no words I would more prefer to describe the work of the MHSAA then and now than those highlighted words. No work we do is any more important than promoting sportsmanship as a way of life. Reduced to a phrase, that’s our most essential purpose; that’s our product.
Not victories, titles or championships, but sportsmanship. Not awards or records, but sportsmanship.
It’s teaching and learning sportsmanship more than speed and strength; sportsmanship more than coordination and conditioning; sportsmanship more than skills and strategies. Even more than teamwork, hard work, discipline and dedication, it’s sportsmanship we teach and learn.
In Discovery of Morals, the sociologist author (not a sportsman) writes, “Sportsmanship is probably the clearest and most popular expression of morals. Sportsmanship is a thing of the spirit. It is timeless and endless; and we should strive to make it universal to all races, creeds and walks in life.”
Sportsmanship is more than a list of do’s and don’ts; more than grace in victory and defeat; more than how we play the game and watch the games. It’s how we live our lives.
Sportsmanship begins in our homes. We work on it in practice. It extends to games. It reaches up to the crowd. It permeates the school halls and shopping malls. And it begins to affect society for good, or for bad.
A Meaning-Driven Brand
June 5, 2012
One of the apparent conclusions of the MHSAA online “Have Your Say” opinion poll conducted five years ago that continues to guide us today, is that the character of school sports is key to the appeal of school sports. This is true for both sponsoring school personnel and for those participants and spectators regularly involved in school sports. This suggests that to keep our core customers, we must preserve our core characteristics. That whatever changes occur in school styles and structures, we must maintain by our policies and programs the features and values which our core customers have experienced and both want and expect to continue.
It may sometimes feel that we are swimming against the current of public opinion when we enforce rules that define student eligibility or the limits of competition and travel, but the development and implementation of such restrictions might be essential to the expectations of our core constituents for the experience they remember for themselves and want for their children or team.
Just because schools change, it is not necessary that rules of school sports change as well. Sometimes, perhaps. But not always or even often. Leadership must always consider the program without a rule before we do away with the rule.
It is not too strong to state that schools seek MHSAA membership precisely because there are rules. In fact, schools formed the MHSAA to be their vehicle for making and enforcing rules. Just as participation by students is more valuable to them and their schools where standards of eligibility and conduct are higher, so is membership by schools in an organization more valuable where such standards are developed and enforced.
The Culting of Brands is a good book with a bad title in which author Douglas Atkin writes about the success of “a meaning-driven brand.” He says, “The product carries the message and then becomes it.” These kinds of brands, he says, are really beliefs. “They have morals – embody values.” They “stand up for things. They work hard; fight for what is right.”
Ultimately, it is exactly this that is expected of the high school brand of competitive athletics in Michigan.