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Stay Tuned

September 17, 2013

The 2012 MHSAA Update Meeting Opinion Poll revealed a lack of support for eliminating rules that restrict live video broadcasts of member schools’ regular-season contests.

That’s okay.  Unrestricted video broadcasting could adversely change the look and nature of educational athletics. Going slow may be going smart.

However, in the long term, we think we can manage live video broadcasts – even of some regular-season events – if we do two things:  (1) control the platform, and (2) charge for the product.

  • If we control the platform, and thus the brand and content, we control the look and feel. And we protect the message of high school sports.

  • If viewers pay to view the content through a subscription fee, we preserve the revenue from contest ticket sales and participate in the monetization of the video productions of those contests.

“Television” is rarely free to viewers today. Ninety percent of people who watch video broadcasts of sporting events today pay for that privilege through the basic package or add-ons of their monthly bill from a local cable provider or national satellite TV company. Many 20- and 30-somethings have cut the cable cord for television and access video programming from the Internet, paying for the specific events or packages they wish to watch.

With all this in mind, we are engaged with two video broadcasting initiatives.

The first is expansion of the School Broadcasting Program.  We are breathing new life into this four-year-old program during 2013-14 by providing more on-the-ground support. MHSAA staff is monitoring program quality, and we are designing educational and awards programs that will further distinguish this program from all other school broadcasting options. There is now an option for live broadcasts through a pay-for-viewing subscription model. Read more about the SBP here.

The second, newer initiative is the launch of the NFHS Network which has the potential to aggregate the state-by-state video broadcasts of high school athletic association tournament events across the US.  In total, this dwarfs the online football programming potential of the NFL or the online basketball programming potential of the NBA. And with many thousands of other events in dozens of other tournaments, there is more than enough content to populate a compelling digital network that is a safe and reliable platform for educational athletics. Read more about the NFHS Network here.

Neither of these initiatives is easy; if they were, they would have been attempted and accomplished years ago.  Each has some risks, as do most projects of real significance. The MHSAA is invested in making both successful for those who participate in and follow school sports in Michigan.

Cooperative Spirit

May 13, 2016

The 2016-17 school year will be the 29th since “cooperative programs” were first approved for MHSAA member high schools; and in that first year, it was but a modest step: two or more MHSAA member high schools whose combined enrollment did not exceed the maximum for a Class D school (then 297) could jointly sponsor a team. The intent, of course, was to help our very smallest member schools generate enough participants to have a viable program in one or more sports that was of interest to some of their students.

Over the years, the cooperative program concept has expanded to member schools of larger enrollment and to member junior high/middle schools. As of April 7, 2016, there were 260 cooperative programs at the high school level involving 450 teams, as well as 88 cooperative programs at the junior high/middle school level for 331 teams.

During the 2016-17 school year, there will be two new opportunities for MHSAA member schools to consider with respect to cooperative programs.

First, cooperative programs will be an explicitly stated option at the subvarsity level in any sport.

Second, maximum enrollments have been eliminated to help public multi-high-school districts start and complete competitive seasons in communities that have struggled to sustain programs in baseball, bowling, girls competitive cheer, cross country, golf, soccer, girls softball, tennis and wrestling. This is a three-year experiment.

It is declining enrollment more than a desire to save money that the MHSAA Executive Committee looks for when approving cooperative programs. Combining enrollments to create new or preserve existing programs is the intent; co-oping to reduce expenditures is not.