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Stay Tuned

September 17, 2013

The 2012 MHSAA Update Meeting Opinion Poll revealed a lack of support for eliminating rules that restrict live video broadcasts of member schools’ regular-season contests.

That’s okay.  Unrestricted video broadcasting could adversely change the look and nature of educational athletics. Going slow may be going smart.

However, in the long term, we think we can manage live video broadcasts – even of some regular-season events – if we do two things:  (1) control the platform, and (2) charge for the product.

  • If we control the platform, and thus the brand and content, we control the look and feel. And we protect the message of high school sports.

  • If viewers pay to view the content through a subscription fee, we preserve the revenue from contest ticket sales and participate in the monetization of the video productions of those contests.

“Television” is rarely free to viewers today. Ninety percent of people who watch video broadcasts of sporting events today pay for that privilege through the basic package or add-ons of their monthly bill from a local cable provider or national satellite TV company. Many 20- and 30-somethings have cut the cable cord for television and access video programming from the Internet, paying for the specific events or packages they wish to watch.

With all this in mind, we are engaged with two video broadcasting initiatives.

The first is expansion of the School Broadcasting Program.  We are breathing new life into this four-year-old program during 2013-14 by providing more on-the-ground support. MHSAA staff is monitoring program quality, and we are designing educational and awards programs that will further distinguish this program from all other school broadcasting options. There is now an option for live broadcasts through a pay-for-viewing subscription model. Read more about the SBP here.

The second, newer initiative is the launch of the NFHS Network which has the potential to aggregate the state-by-state video broadcasts of high school athletic association tournament events across the US.  In total, this dwarfs the online football programming potential of the NFL or the online basketball programming potential of the NBA. And with many thousands of other events in dozens of other tournaments, there is more than enough content to populate a compelling digital network that is a safe and reliable platform for educational athletics. Read more about the NFHS Network here.

Neither of these initiatives is easy; if they were, they would have been attempted and accomplished years ago.  Each has some risks, as do most projects of real significance. The MHSAA is invested in making both successful for those who participate in and follow school sports in Michigan.

Reunion Reflections

July 23, 2015

Summer is a popular time for high school reunions, and those reunions are a popular time for reliving the accomplishments of high school sports teams of many years ago. Because I played on a winless football team during my junior year of high school, I don’t always take pleasure in such conversations.

However, I have the greatest discomfort when I sense that those reveling in past glory may have peaked in high school. There can be nothing worse, for them or for society.

While on-the-field or court exploits may become exaggerated over time, we may underestimate the intangible benefits that high school sports participation has provided.

Last month the Journal of Leadership & Organizational Studies published new research that links varsity high school athletic participation to future leadership. It suggests that such participation may (it’s not certain) nurture adults who have more self-confidence and self-respect, which are (certainly) linked to leadership.

The research also suggests a link to improved work habits as an employee and to greater philanthropy.

The researcher is Kevin Kniffin of Cornell University who continues to contribute plain talk and practical ideas to the role of extracurricular activities in secondary school education.

This type of research, and the tsunami of F-1 and J-1 visa students from Asian countries for the well-rounded “western” style education, should add to the dissuasion of those who suggest we jettison these “distractions” from junior high/middle schools and high schools.

While some “high school heroes” never were as great as they now think they were, the programs they engaged in may be even greater.