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Stay Tuned

September 17, 2013

The 2012 MHSAA Update Meeting Opinion Poll revealed a lack of support for eliminating rules that restrict live video broadcasts of member schools’ regular-season contests.

That’s okay.  Unrestricted video broadcasting could adversely change the look and nature of educational athletics. Going slow may be going smart.

However, in the long term, we think we can manage live video broadcasts – even of some regular-season events – if we do two things:  (1) control the platform, and (2) charge for the product.

  • If we control the platform, and thus the brand and content, we control the look and feel. And we protect the message of high school sports.

  • If viewers pay to view the content through a subscription fee, we preserve the revenue from contest ticket sales and participate in the monetization of the video productions of those contests.

“Television” is rarely free to viewers today. Ninety percent of people who watch video broadcasts of sporting events today pay for that privilege through the basic package or add-ons of their monthly bill from a local cable provider or national satellite TV company. Many 20- and 30-somethings have cut the cable cord for television and access video programming from the Internet, paying for the specific events or packages they wish to watch.

With all this in mind, we are engaged with two video broadcasting initiatives.

The first is expansion of the School Broadcasting Program.  We are breathing new life into this four-year-old program during 2013-14 by providing more on-the-ground support. MHSAA staff is monitoring program quality, and we are designing educational and awards programs that will further distinguish this program from all other school broadcasting options. There is now an option for live broadcasts through a pay-for-viewing subscription model. Read more about the SBP here.

The second, newer initiative is the launch of the NFHS Network which has the potential to aggregate the state-by-state video broadcasts of high school athletic association tournament events across the US.  In total, this dwarfs the online football programming potential of the NFL or the online basketball programming potential of the NBA. And with many thousands of other events in dozens of other tournaments, there is more than enough content to populate a compelling digital network that is a safe and reliable platform for educational athletics. Read more about the NFHS Network here.

Neither of these initiatives is easy; if they were, they would have been attempted and accomplished years ago.  Each has some risks, as do most projects of real significance. The MHSAA is invested in making both successful for those who participate in and follow school sports in Michigan.

Continuous Work

July 6, 2015

Since we posted the blog below on May 16, 2014, we have observed that major portions of the NCAA’s sanctions of Penn State have been overturned for being beyond the authority that member institutions have given the NCAA. This reminds us of the need to have our own organization continuously working on rules and penalties, and the authority to make and enforce such rules and penalties, that may become necessary in the future for the ever-growing range of issues we confront in school sport.

We take no comfort when leaders of sports on other levels get embroiled in controversy; but we do try to learn from those situations.

For example, we watched very closely in 2012 how the National Collegiate Athletic Association responded fast and with force to the horrific sex abuse scandal at Penn State. The NCAA may have ignored its prescribed due process and exceeded its penalty authority, winning mostly praise from the public; but now the NCAA is mired in litigation over the legality of its swift and severe actions.

We are currently observing what could be a similar scenario for the National Basketball Association. Its commissioner moved quickly to impose a lifetime ban and other sanctions after racist public statements by an NBA team owner. While most people have praised the speed and severity of the commissioner’s actions, some people note that the recent racist remarks were not something new for this owner and the unprecedented penalties may be the subject of a lifetime of litigation.

The lesson of these situations for leaders in other places and on other levels is to be especially cautious about using power in popular ways. No matter how horrible the transgression, no matter how angry it makes you personally, follow the established rules of procedure and keep within the limits of your explicit authority.

I confess that this can be frustrating and that I have sometimes felt paralysis more than power when performing the role as MHSAA investigator and penalizer. But some of that frustration may be my own fault. If such frustrations are too common, we should be reworking the organization’s Constitution and rules, with the members’ agreement, to streamline process and strengthen penalties.

Significant steps in this direction have been occurring. For example, in May of 2013, the Representative Council adopted the athletic-related transfer rule; and on May 4, 2014, the Council increased the maximum penalty for undue influence from one year to four years for both students and adults.