Stay Tuned
September 17, 2013
The 2012 MHSAA Update Meeting Opinion Poll revealed a lack of support for eliminating rules that restrict live video broadcasts of member schools’ regular-season contests.
That’s okay. Unrestricted video broadcasting could adversely change the look and nature of educational athletics. Going slow may be going smart.
However, in the long term, we think we can manage live video broadcasts – even of some regular-season events – if we do two things: (1) control the platform, and (2) charge for the product.
-
If we control the platform, and thus the brand and content, we control the look and feel. And we protect the message of high school sports.
-
If viewers pay to view the content through a subscription fee, we preserve the revenue from contest ticket sales and participate in the monetization of the video productions of those contests.
“Television” is rarely free to viewers today. Ninety percent of people who watch video broadcasts of sporting events today pay for that privilege through the basic package or add-ons of their monthly bill from a local cable provider or national satellite TV company. Many 20- and 30-somethings have cut the cable cord for television and access video programming from the Internet, paying for the specific events or packages they wish to watch.
With all this in mind, we are engaged with two video broadcasting initiatives.
The first is expansion of the School Broadcasting Program. We are breathing new life into this four-year-old program during 2013-14 by providing more on-the-ground support. MHSAA staff is monitoring program quality, and we are designing educational and awards programs that will further distinguish this program from all other school broadcasting options. There is now an option for live broadcasts through a pay-for-viewing subscription model. Read more about the SBP here.
The second, newer initiative is the launch of the NFHS Network which has the potential to aggregate the state-by-state video broadcasts of high school athletic association tournament events across the US. In total, this dwarfs the online football programming potential of the NFL or the online basketball programming potential of the NBA. And with many thousands of other events in dozens of other tournaments, there is more than enough content to populate a compelling digital network that is a safe and reliable platform for educational athletics. Read more about the NFHS Network here.
Neither of these initiatives is easy; if they were, they would have been attempted and accomplished years ago. Each has some risks, as do most projects of real significance. The MHSAA is invested in making both successful for those who participate in and follow school sports in Michigan.
Independence Day
July 9, 2014
The No. 1 focus of my volunteer time and charitable giving is the Refugee Development Center which exists to support in our community those who have been displaced from their native countries by bigotry, hatred and violence.
Two years ago, RDC started a soccer team – called “Newcomers” – for the elementary school aged children of one of the neighborhoods in which our refugees have settled. As I’ve written here before, it took most of a full season for this team to score its first goal, longer for it to earn a tie and still longer to win a game.
After the earliest few practices it was apparent that none on the team had much playing experience. Many of the players had only recently escaped persecution where playing games would have had no place. It was also apparent at the outset that the players had little experience with the dynamics of teamwork, and language differences added to the difficulties.
After several lopsided losses, some of the Newcomers complained that “they needed some Americans on the team.” But our patient coaches had just the right response. They said, “You are Americans.”
Indeed; these Newcomers are as American as I am. Ours is, in fact, a nation of newcomers which, in spite of some serious slights and several significant sins, has welcomed all the world’s people.
As my wife and I travel to other countries, we hear their citizens talk with admiration about the opportunity and stability of “America,” which they seem to prefer to call us rather than the “United States.”
The 20-year-old student from South Korea/Philippines/China whom we are hosting in our home for two years is amazed at the diversity of skin color and dress she sees in our town. She is amazed that she could attend a church of a different denomination in our community almost every week of the year; and she is equally amazed at the openness of government and media and the tolerance America has for different opinions on any topic.
The America that I celebrate on this Independence Day is the one that strives to be independent of tyranny, bigotry, intolerance and hatred and, because it sees its connection to humanity everywhere, remains a nation whose arms are open wide to the world.