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Stay Tuned

September 17, 2013

The 2012 MHSAA Update Meeting Opinion Poll revealed a lack of support for eliminating rules that restrict live video broadcasts of member schools’ regular-season contests.

That’s okay.  Unrestricted video broadcasting could adversely change the look and nature of educational athletics. Going slow may be going smart.

However, in the long term, we think we can manage live video broadcasts – even of some regular-season events – if we do two things:  (1) control the platform, and (2) charge for the product.

  • If we control the platform, and thus the brand and content, we control the look and feel. And we protect the message of high school sports.

  • If viewers pay to view the content through a subscription fee, we preserve the revenue from contest ticket sales and participate in the monetization of the video productions of those contests.

“Television” is rarely free to viewers today. Ninety percent of people who watch video broadcasts of sporting events today pay for that privilege through the basic package or add-ons of their monthly bill from a local cable provider or national satellite TV company. Many 20- and 30-somethings have cut the cable cord for television and access video programming from the Internet, paying for the specific events or packages they wish to watch.

With all this in mind, we are engaged with two video broadcasting initiatives.

The first is expansion of the School Broadcasting Program.  We are breathing new life into this four-year-old program during 2013-14 by providing more on-the-ground support. MHSAA staff is monitoring program quality, and we are designing educational and awards programs that will further distinguish this program from all other school broadcasting options. There is now an option for live broadcasts through a pay-for-viewing subscription model. Read more about the SBP here.

The second, newer initiative is the launch of the NFHS Network which has the potential to aggregate the state-by-state video broadcasts of high school athletic association tournament events across the US.  In total, this dwarfs the online football programming potential of the NFL or the online basketball programming potential of the NBA. And with many thousands of other events in dozens of other tournaments, there is more than enough content to populate a compelling digital network that is a safe and reliable platform for educational athletics. Read more about the NFHS Network here.

Neither of these initiatives is easy; if they were, they would have been attempted and accomplished years ago.  Each has some risks, as do most projects of real significance. The MHSAA is invested in making both successful for those who participate in and follow school sports in Michigan.

League Leadership

February 15, 2014

This past Wednesday, we convened for the 28th year the leadership of the various high school leagues and conferences across Michigan. Our purpose is to provide a “heads-up” and stimulate feedback on many of the proposals heading to the MHSAA Representative Council in March or May. 

Each of the substantive changes in Handbook regulations is presented. Every MHSAA committee recommendation to the Council is detailed.

This year’s higher profile topics are proposed changes in undue influence penalties, international student eligibility requirements, increasing requirements for coaches, new football practice policies to improve acclimatization and reduce head contact, and enhanced standards for officials assigners. A progress report on a year-long look at junior high/middle school policies was provided, and the athletic related transfer rule that takes full effect in August was reviewed.

The MHSAA asks the league leaders to provide written and/or oral reports to their league members and to relay reactions to MHSAA staff prior to the Council’s March and May meetings.

Of course, what we’re asking is a very small part of the important role that leagues and conferences have in the life of school sports. For most schools, leagues provide the core schedule for regular-season contests. They nurture healthy local rivalries in a competitive arena and provide opportunities for students to interact outside the arena during programs that promote student leadership and sportsmanship.