Stay Tuned
September 17, 2013
The 2012 MHSAA Update Meeting Opinion Poll revealed a lack of support for eliminating rules that restrict live video broadcasts of member schools’ regular-season contests.
That’s okay. Unrestricted video broadcasting could adversely change the look and nature of educational athletics. Going slow may be going smart.
However, in the long term, we think we can manage live video broadcasts – even of some regular-season events – if we do two things: (1) control the platform, and (2) charge for the product.
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If we control the platform, and thus the brand and content, we control the look and feel. And we protect the message of high school sports.
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If viewers pay to view the content through a subscription fee, we preserve the revenue from contest ticket sales and participate in the monetization of the video productions of those contests.
“Television” is rarely free to viewers today. Ninety percent of people who watch video broadcasts of sporting events today pay for that privilege through the basic package or add-ons of their monthly bill from a local cable provider or national satellite TV company. Many 20- and 30-somethings have cut the cable cord for television and access video programming from the Internet, paying for the specific events or packages they wish to watch.
With all this in mind, we are engaged with two video broadcasting initiatives.
The first is expansion of the School Broadcasting Program. We are breathing new life into this four-year-old program during 2013-14 by providing more on-the-ground support. MHSAA staff is monitoring program quality, and we are designing educational and awards programs that will further distinguish this program from all other school broadcasting options. There is now an option for live broadcasts through a pay-for-viewing subscription model. Read more about the SBP here.
The second, newer initiative is the launch of the NFHS Network which has the potential to aggregate the state-by-state video broadcasts of high school athletic association tournament events across the US. In total, this dwarfs the online football programming potential of the NFL or the online basketball programming potential of the NBA. And with many thousands of other events in dozens of other tournaments, there is more than enough content to populate a compelling digital network that is a safe and reliable platform for educational athletics. Read more about the NFHS Network here.
Neither of these initiatives is easy; if they were, they would have been attempted and accomplished years ago. Each has some risks, as do most projects of real significance. The MHSAA is invested in making both successful for those who participate in and follow school sports in Michigan.
Global Education
September 10, 2013
More than a dozen years after our second and last son moved permanently from our home, a 19-year-old has moved in. She’s lived in South Korea, the Philippines and China; she graduated from the international school where our son and his wife are educators in China; and she’s attending our local community college.
Aside from having to change some of my ways to accommodate the presence of an unrelated female in my home, this has been an easier adjustment than I had anticipated. And one of the pleasant surprises is how interesting it has been to learn along with our guest about the English language and to see our local customs through her eyes.
When a word is used that she is unfamiliar with, we think up synonyms; when an idiom is used that she hasn’t heard before, we go to various apps on our mobile devices to learn about the origin of the phrase.
The county fair was a whole new experience with her in our company this year. Lake Michigan – a “fresh-water ocean” – was a wonder. The food portions served at restaurants are two or three times what she is accustomed to; but butter and blueberries are delights that disappear quickly from our refrigerator.
What my wife and I are doing is not unique. Literally thousands of families in this state alone open their homes to students from around the world to study in our schools and colleges. These interactions may be our best hope to save our planet from political and/or religious fanaticism around the world.
Michigan’s schools enroll more one-year foreign exchange students than any other state in the US, more than 2,400 during each of 2010, 2011 and 2012. If they are placed through a program listed by the Council on Standards for International Educational Travel (CSIET), these students are immediately eligible for interscholastic athletics, for one academic year, after which they have no eligibility for one academic year.
Of concern to many athletic administrators today is the increase in enrollment of international students outside a one-year foreign exchange program listed by CSIET. These students outnumber foreign exchange students by more than two-to-one in the US.
Our immediate challenge related to this topic is to assure these students are arriving in Michigan without undue influence related to athletics and that no Michigan school uses this pool of students to gain an unfair competitive advantage in interscholastic athletics.