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Stay Tuned

September 17, 2013

The 2012 MHSAA Update Meeting Opinion Poll revealed a lack of support for eliminating rules that restrict live video broadcasts of member schools’ regular-season contests.

That’s okay.  Unrestricted video broadcasting could adversely change the look and nature of educational athletics. Going slow may be going smart.

However, in the long term, we think we can manage live video broadcasts – even of some regular-season events – if we do two things:  (1) control the platform, and (2) charge for the product.

  • If we control the platform, and thus the brand and content, we control the look and feel. And we protect the message of high school sports.

  • If viewers pay to view the content through a subscription fee, we preserve the revenue from contest ticket sales and participate in the monetization of the video productions of those contests.

“Television” is rarely free to viewers today. Ninety percent of people who watch video broadcasts of sporting events today pay for that privilege through the basic package or add-ons of their monthly bill from a local cable provider or national satellite TV company. Many 20- and 30-somethings have cut the cable cord for television and access video programming from the Internet, paying for the specific events or packages they wish to watch.

With all this in mind, we are engaged with two video broadcasting initiatives.

The first is expansion of the School Broadcasting Program.  We are breathing new life into this four-year-old program during 2013-14 by providing more on-the-ground support. MHSAA staff is monitoring program quality, and we are designing educational and awards programs that will further distinguish this program from all other school broadcasting options. There is now an option for live broadcasts through a pay-for-viewing subscription model. Read more about the SBP here.

The second, newer initiative is the launch of the NFHS Network which has the potential to aggregate the state-by-state video broadcasts of high school athletic association tournament events across the US.  In total, this dwarfs the online football programming potential of the NFL or the online basketball programming potential of the NBA. And with many thousands of other events in dozens of other tournaments, there is more than enough content to populate a compelling digital network that is a safe and reliable platform for educational athletics. Read more about the NFHS Network here.

Neither of these initiatives is easy; if they were, they would have been attempted and accomplished years ago.  Each has some risks, as do most projects of real significance. The MHSAA is invested in making both successful for those who participate in and follow school sports in Michigan.

The Trump Card

August 30, 2013

The cardinal principles for those preparing the playing rules of school sports are these:

  1. Preserve the sound traditions of the sport.
  2. Minimize risk.
  3. Provide for orderly administration.
  4. Maintain balance between offense and defense.

These were recited frequently when I was an employee of the National Federation of State High School Associations early in my career, when I was the staff liaison to the rules committees for ice hockey, soccer, swimming & diving and volleyball. These principles have been repeated many times over many years as the filter for proposals to modify contest rules in all sports.

A serious student of playing rules has known that the high school rules – enforced by part-time officials – generally have fewer exceptions than the rules on higher levels where officials have more time and training. NFL football, for example, will have exception upon exception to general principles of rules enforcement, which high school rules makers avoid. In other words, ease of administration has been more important for the high school level than a perfect balance between offense and defense in every circumstance of the contest.

It is clear now that the rules makers on all levels – from the pros to peewees – have concluded that “player safety trumps competitive advantage.” Exactly that phrase was used by some of the nation’s highest profile sports officials and supervisors of officials at high school, college and professional levels during a panel discussion closing the National Association of Sports Officials Summit in Grand Rapids last month.

More than perfect balance between offense and defense, more than ease of administration, even more than preserving the sound traditions of the sport, the rules makers are demanding player protection. In subtle ways in some sports, and smack between the eyes in football.

Go to the MHSAA Health & Safety Page, or the Football Page for more.