Stay Tuned
September 17, 2013
The 2012 MHSAA Update Meeting Opinion Poll revealed a lack of support for eliminating rules that restrict live video broadcasts of member schools’ regular-season contests.
That’s okay. Unrestricted video broadcasting could adversely change the look and nature of educational athletics. Going slow may be going smart.
However, in the long term, we think we can manage live video broadcasts – even of some regular-season events – if we do two things: (1) control the platform, and (2) charge for the product.
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If we control the platform, and thus the brand and content, we control the look and feel. And we protect the message of high school sports.
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If viewers pay to view the content through a subscription fee, we preserve the revenue from contest ticket sales and participate in the monetization of the video productions of those contests.
“Television” is rarely free to viewers today. Ninety percent of people who watch video broadcasts of sporting events today pay for that privilege through the basic package or add-ons of their monthly bill from a local cable provider or national satellite TV company. Many 20- and 30-somethings have cut the cable cord for television and access video programming from the Internet, paying for the specific events or packages they wish to watch.
With all this in mind, we are engaged with two video broadcasting initiatives.
The first is expansion of the School Broadcasting Program. We are breathing new life into this four-year-old program during 2013-14 by providing more on-the-ground support. MHSAA staff is monitoring program quality, and we are designing educational and awards programs that will further distinguish this program from all other school broadcasting options. There is now an option for live broadcasts through a pay-for-viewing subscription model. Read more about the SBP here.
The second, newer initiative is the launch of the NFHS Network which has the potential to aggregate the state-by-state video broadcasts of high school athletic association tournament events across the US. In total, this dwarfs the online football programming potential of the NFL or the online basketball programming potential of the NBA. And with many thousands of other events in dozens of other tournaments, there is more than enough content to populate a compelling digital network that is a safe and reliable platform for educational athletics. Read more about the NFHS Network here.
Neither of these initiatives is easy; if they were, they would have been attempted and accomplished years ago. Each has some risks, as do most projects of real significance. The MHSAA is invested in making both successful for those who participate in and follow school sports in Michigan.
A Different Play for Football?
April 30, 2013
Football is an original high school sport. It is one of the first sports sponsored that was by schools even before the MHSAA existed as an organization.
Because football started in schools, not communities, football has been the high school sport least affected by non-school sports programs. Until now.
Non-school seven-on-seven football threatens interscholastic football. Commercialized seven-on-seven football threatens to do to interscholastic football what AAU types have done to basketball, and other entities have done to volleyball, soccer and other school sports.
A national committee was convened last year to address seven-on-seven football. It recognized problems but could only wring its hands regarding solutions.
I’d like to see the MHSAA convene representatives of the Michigan High School Football Coaches Association and the Michigan Interscholastic Athletic Administrators Association to mine for more meaningful responses in Michigan.
A limited number of days of seven-on-seven football involving school coaches and their students is already permissible during the summer. If more days were allowed in the summer under tightly controlled circumstances (read “non-commercial”), would this tend to improve the environment of seven-on-seven football? Would it also help to allow a few days of seven-on-seven football practice and play in the spring? Or would that hurt the spring sports programs of schools?
Can we learn from what happened in non-school basketball and discern a different game plan for non-school football if we now respond differently (and more quickly!) for football than we did for basketball 20-30 years ago?