Stay Tuned

September 17, 2013

The 2012 MHSAA Update Meeting Opinion Poll revealed a lack of support for eliminating rules that restrict live video broadcasts of member schools’ regular-season contests.

That’s okay.  Unrestricted video broadcasting could adversely change the look and nature of educational athletics. Going slow may be going smart.

However, in the long term, we think we can manage live video broadcasts – even of some regular-season events – if we do two things:  (1) control the platform, and (2) charge for the product.

  • If we control the platform, and thus the brand and content, we control the look and feel. And we protect the message of high school sports.
  • If viewers pay to view the content through a subscription fee, we preserve the revenue from contest ticket sales and participate in the monetization of the video productions of those contests.

“Television” is rarely free to viewers today. Ninety percent of people who watch video broadcasts of sporting events today pay for that privilege through the basic package or add-ons of their monthly bill from a local cable provider or national satellite TV company. Many 20- and 30-somethings have cut the cable cord for television and access video programming from the Internet, paying for the specific events or packages they wish to watch.

With all this in mind, we are engaged with two video broadcasting initiatives.

The first is expansion of the School Broadcasting Program.  We are breathing new life into this four-year-old program during 2013-14 by providing more on-the-ground support. MHSAA staff is monitoring program quality, and we are designing educational and awards programs that will further distinguish this program from all other school broadcasting options. There is now an option for live broadcasts through a pay-for-viewing subscription model. Read more about the SBP here.

The second, newer initiative is the launch of the NFHS Network which has the potential to aggregate the state-by-state video broadcasts of high school athletic association tournament events across the US.  In total, this dwarfs the online football programming potential of the NFL or the online basketball programming potential of the NBA. And with many thousands of other events in dozens of other tournaments, there is more than enough content to populate a compelling digital network that is a safe and reliable platform for educational athletics. Read more about the NFHS Network here.

Neither of these initiatives is easy; if they were, they would have been attempted and accomplished years ago.  Each has some risks, as do most projects of real significance. The MHSAA is invested in making both successful for those who participate in and follow school sports in Michigan.

Scandalous Schools

April 19, 2013

One of the bad features of the school reform movement that was cited in our posting of March 29 (“Hit Again”) is the obsession over standardized testing and the linkage between children’s scores and adults’ salaries.  The length to which some so-called educators have gone reached new highs (or perhaps lows) in Atlanta recently; but that’s far from the only school testing travesty we’ve seen, as Eugene Robinson of the Washington Post Writers Group reported on LSJ.com on April 4, 2013:

“It is time to acknowledge that the fashionable theory of school reform – requiring that pay and job security for teachers, principals and administrators depend on their students’ standardized test scores – is at best a well-intentioned mistake, and at worst nothing but a racket.

“I mean that literally.  Beverly Hall, the former superintendent of the Atlanta Public Schools, was indicted on racketeering charges Friday for an alleged cheating scheme that won her more than $500,000 in performance bonuses.  Hall, who retired two years ago, has denied any wrongdoing.

“Also facing criminal charges are 34 teachers and principals who allegedly participated in the cheating, which involved simply erasing students’ wrong answers on test papers and filling in the correct answers.

“In 2009, the American Association of School Administrators named Hall ‘National Superintendent of the Year’ for improvement in student achievement.  For educators who worked for Hall, bonuses and promotions were based on test scores.  After a day of testing, teachers would allegedly be told to gather the students’ test sheets and change the answers.  Suddenly a failing school would become a model of education reform.  The principal and teachers would get bonuses.  Hall would get a much bigger bonus.

“State education officials became suspicious.  The Atlanta Journal-Constitution wrote probing stories.  There seemed to be no way to legitimately explain the dramatic improvement in such a short time, or the statistically improbable number of erasures on answer sheets.

“Sonny Perdue was governor at the time, and in August 2010 he ordered a blue-ribbon investigation.  Hall resigned shortly before the release of the investigators’ report, which alleged that 178 teachers and principals cheated over nearly a decade.  Those findings laid the foundation for Friday’s Grand Jury indictment.

“My Washington Post colleague Valerie Strauss, a veteran education reporter and columnist, wrote Friday that there have been ‘dozens’ of alleged cheating episodes around the country, but only Atlanta’s has been aggressively and thoroughly investigated.

“Standardized achievement tests are a vital tool, but treating test scores the way a corporation might treat sales targets is wrong. Students are not widgets.  Even absent cheating, the blind obsession with test scores implies that teachers are interchangeable implements of information transfer, rather than caring professionals who know their students as individuals.

“School reform has to be something that is done with a community of teachers, students and parents – with honesty and, yes, a bit of old fashioned humility.”