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Stay Tuned

September 17, 2013

The 2012 MHSAA Update Meeting Opinion Poll revealed a lack of support for eliminating rules that restrict live video broadcasts of member schools’ regular-season contests.

That’s okay.  Unrestricted video broadcasting could adversely change the look and nature of educational athletics. Going slow may be going smart.

However, in the long term, we think we can manage live video broadcasts – even of some regular-season events – if we do two things:  (1) control the platform, and (2) charge for the product.

  • If we control the platform, and thus the brand and content, we control the look and feel. And we protect the message of high school sports.

  • If viewers pay to view the content through a subscription fee, we preserve the revenue from contest ticket sales and participate in the monetization of the video productions of those contests.

“Television” is rarely free to viewers today. Ninety percent of people who watch video broadcasts of sporting events today pay for that privilege through the basic package or add-ons of their monthly bill from a local cable provider or national satellite TV company. Many 20- and 30-somethings have cut the cable cord for television and access video programming from the Internet, paying for the specific events or packages they wish to watch.

With all this in mind, we are engaged with two video broadcasting initiatives.

The first is expansion of the School Broadcasting Program.  We are breathing new life into this four-year-old program during 2013-14 by providing more on-the-ground support. MHSAA staff is monitoring program quality, and we are designing educational and awards programs that will further distinguish this program from all other school broadcasting options. There is now an option for live broadcasts through a pay-for-viewing subscription model. Read more about the SBP here.

The second, newer initiative is the launch of the NFHS Network which has the potential to aggregate the state-by-state video broadcasts of high school athletic association tournament events across the US.  In total, this dwarfs the online football programming potential of the NFL or the online basketball programming potential of the NBA. And with many thousands of other events in dozens of other tournaments, there is more than enough content to populate a compelling digital network that is a safe and reliable platform for educational athletics. Read more about the NFHS Network here.

Neither of these initiatives is easy; if they were, they would have been attempted and accomplished years ago.  Each has some risks, as do most projects of real significance. The MHSAA is invested in making both successful for those who participate in and follow school sports in Michigan.

Members of the Same Team

April 2, 2013

The Basketball Coaches Association of Michigan (BCAM) is a leader among our state’s high school coaches associations, as well as of its counterpart organizations for the sport of basketball across the US.

The MHSAA has partnered with BCAM in numerous ways, including the “Reaching Higher” program to help prepare high school student-athletes for the college experience and in the “Top Shooters” and clinic aspects of the “March Magic Hoopfest” which will return in 2014 after taking a year off due to facility conflicts at Michigan State University.

One of the longest MHSAA-BCAM partnerships has been the Basketball Officials and Coaches Communications Committee (BOCCC).  One of the committee members, Mitch Hubbard of Reading High School, offered these candid and insightful comments in BCAM’s March 2013 Monthly Report:

Look Through Someone Else’s Window

Look through someone else’s window was the name of our Sunday school lesson.  The entire lesson was about how we should stop and try to see things the way others do.

I sat through the class nodding my head in agreement.  I kept thinking of situations where if people would do this, many conflicts could be avoided.  If only people would look at both sides of things, then the world would be a better place.

I then thought about the relationships that I have had with officials for the last 27 years.  I have never stopped to think about what the official was thinking or what they might be going through.  I have never even cared much about their feelings or their life happenings.  It has always been about me, my team, and my situation.  I usually think that the “refs” are against me and my team.  How could they call that?  What are they looking at?  What have I ever done to him?  These are the thoughts that led to my usual obnoxious comments or statements.

This season I took on the position of athletic director.  Part of the job is to greet the officials and escort them back and forth to the locker room.  For the first time in my career, I have had good, honest, open conversations with guys that I have known for years.  I found out that these guys have families, careers, injuries, honors, and all kinds of day-to-day happenings.  Some live close by and some travel long distances to referee.  I was amazed as to just how much these guys were like me!

If only I had stopped and taken the time to have a normal conversation with these guys years before, my perception may have been different.  If I would “look through someone else’s window” and realize that officials are normal people, maybe some uncomfortable situations could have been avoided.  I suppose the same goes for officials.  If they would try to see things through the window of the coach, they might see more than a screaming madman.

Officials and coaches want the same thing.  They both love the sport and want to protect it.  We need to work together to improve and enhance the game.  Communication and relationships between officials and coaches is critical.  We need to stop and take the time to “look through someone else’s window” and appreciate them.