Logo

Stay Tuned

September 17, 2013

The 2012 MHSAA Update Meeting Opinion Poll revealed a lack of support for eliminating rules that restrict live video broadcasts of member schools’ regular-season contests.

That’s okay.  Unrestricted video broadcasting could adversely change the look and nature of educational athletics. Going slow may be going smart.

However, in the long term, we think we can manage live video broadcasts – even of some regular-season events – if we do two things:  (1) control the platform, and (2) charge for the product.

  • If we control the platform, and thus the brand and content, we control the look and feel. And we protect the message of high school sports.

  • If viewers pay to view the content through a subscription fee, we preserve the revenue from contest ticket sales and participate in the monetization of the video productions of those contests.

“Television” is rarely free to viewers today. Ninety percent of people who watch video broadcasts of sporting events today pay for that privilege through the basic package or add-ons of their monthly bill from a local cable provider or national satellite TV company. Many 20- and 30-somethings have cut the cable cord for television and access video programming from the Internet, paying for the specific events or packages they wish to watch.

With all this in mind, we are engaged with two video broadcasting initiatives.

The first is expansion of the School Broadcasting Program.  We are breathing new life into this four-year-old program during 2013-14 by providing more on-the-ground support. MHSAA staff is monitoring program quality, and we are designing educational and awards programs that will further distinguish this program from all other school broadcasting options. There is now an option for live broadcasts through a pay-for-viewing subscription model. Read more about the SBP here.

The second, newer initiative is the launch of the NFHS Network which has the potential to aggregate the state-by-state video broadcasts of high school athletic association tournament events across the US.  In total, this dwarfs the online football programming potential of the NFL or the online basketball programming potential of the NBA. And with many thousands of other events in dozens of other tournaments, there is more than enough content to populate a compelling digital network that is a safe and reliable platform for educational athletics. Read more about the NFHS Network here.

Neither of these initiatives is easy; if they were, they would have been attempted and accomplished years ago.  Each has some risks, as do most projects of real significance. The MHSAA is invested in making both successful for those who participate in and follow school sports in Michigan.

Out-Punting Our Coverage

March 19, 2013

Any traveler to the Atlantic coast of any Central American country will witness firsthand the arrogance of the human race.

Strewn along almost every shore is the waste of nations outliving their means.  Plastic in all shapes and colors, from products of all types – bottles, toys, sandals, tools.

Island nations to the east, unable to cope with the volume of their waste, cast it off covertly under cover of night.  Oceangoing vessels large and small heave it overboard.

My wife puts it this way:  “We’ve gotten ahead of ourselves.”  Humans have fantastic abilities to create, but we do so without conscience, without caring enough about consequences.

This clearly applies to the world’s waste problem – from cast-off containers to used cars to computers made obsolete in a matter of months.  We keep producing more and more, without plans for the waste of producing new products or the waste created by making existing things obsolete.

In the Pacific Ocean, a mass of trash the size of Texas is circulating as if there were a drain.  But there isn’t one.  No easy answer to flush human waste – the excrement of our greed – to some other place where it will do no harm.

In Chinese cities today the air, water and land are toxic – much as it was in developing US cities around 1900 – as China takes its turn to poison its people in the name of progress.

That we can do something doesn’t mean we should do it.  In sports terms, the human race has out-punted its coverage, and the consequences are far more dire than a punt return for a touchdown.