Stay Tuned
September 17, 2013
The 2012 MHSAA Update Meeting Opinion Poll revealed a lack of support for eliminating rules that restrict live video broadcasts of member schools’ regular-season contests.
That’s okay. Unrestricted video broadcasting could adversely change the look and nature of educational athletics. Going slow may be going smart.
However, in the long term, we think we can manage live video broadcasts – even of some regular-season events – if we do two things: (1) control the platform, and (2) charge for the product.
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If we control the platform, and thus the brand and content, we control the look and feel. And we protect the message of high school sports.
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If viewers pay to view the content through a subscription fee, we preserve the revenue from contest ticket sales and participate in the monetization of the video productions of those contests.
“Television” is rarely free to viewers today. Ninety percent of people who watch video broadcasts of sporting events today pay for that privilege through the basic package or add-ons of their monthly bill from a local cable provider or national satellite TV company. Many 20- and 30-somethings have cut the cable cord for television and access video programming from the Internet, paying for the specific events or packages they wish to watch.
With all this in mind, we are engaged with two video broadcasting initiatives.
The first is expansion of the School Broadcasting Program. We are breathing new life into this four-year-old program during 2013-14 by providing more on-the-ground support. MHSAA staff is monitoring program quality, and we are designing educational and awards programs that will further distinguish this program from all other school broadcasting options. There is now an option for live broadcasts through a pay-for-viewing subscription model. Read more about the SBP here.
The second, newer initiative is the launch of the NFHS Network which has the potential to aggregate the state-by-state video broadcasts of high school athletic association tournament events across the US. In total, this dwarfs the online football programming potential of the NFL or the online basketball programming potential of the NBA. And with many thousands of other events in dozens of other tournaments, there is more than enough content to populate a compelling digital network that is a safe and reliable platform for educational athletics. Read more about the NFHS Network here.
Neither of these initiatives is easy; if they were, they would have been attempted and accomplished years ago. Each has some risks, as do most projects of real significance. The MHSAA is invested in making both successful for those who participate in and follow school sports in Michigan.
If Not Now, When?
October 2, 2012
The greatest disappointments I experience in the administration of educational athletics are when I observe the program miss the opportunity to educate students in ways that will instill positive character traits. It happens in little ways every day; and sometimes it happens in really big ways when we fail to require people to accept the consequences of their actions.
During and immediately following a Regional Tennis match several years ago, a student displayed the kind of sportsmanship that offended everyone’s sense of appropriate behavior. There was no question he behaved badly, although the student and parents had many excuses for the behavior.
While the player was not disqualified at the time, his coach, athletic director and principal agreed the player should be withheld from the Final tournament, consistent with suspensions applied to other students in other sports at other times. The parents appealed the decision and the central office overturned the building level decision because “missing the Final tournament was too severe a penalty.” If it had been a regular-season contest, not the MHSAA Finals, the student would have been suspended.
So, what’s the lesson here? There are consequences for inappropriate behavior so long as it’s not an important event for the student and school. What kind of lesson is that?
And what a problem! For this lesson teaches that exceptions will be made for better players and bigger events, that standards of acceptable behavior are related to the persistence of the parents and the prestige of the competition.
The problem is that if people are not held accountable for their behavior in high school athletics, whenever will they? The problem is that if people are not held accountable for their acts – i.e., fail to develop character – a world going bad is going to get there faster.