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Stay Tuned

September 17, 2013

The 2012 MHSAA Update Meeting Opinion Poll revealed a lack of support for eliminating rules that restrict live video broadcasts of member schools’ regular-season contests.

That’s okay.  Unrestricted video broadcasting could adversely change the look and nature of educational athletics. Going slow may be going smart.

However, in the long term, we think we can manage live video broadcasts – even of some regular-season events – if we do two things:  (1) control the platform, and (2) charge for the product.

  • If we control the platform, and thus the brand and content, we control the look and feel. And we protect the message of high school sports.

  • If viewers pay to view the content through a subscription fee, we preserve the revenue from contest ticket sales and participate in the monetization of the video productions of those contests.

“Television” is rarely free to viewers today. Ninety percent of people who watch video broadcasts of sporting events today pay for that privilege through the basic package or add-ons of their monthly bill from a local cable provider or national satellite TV company. Many 20- and 30-somethings have cut the cable cord for television and access video programming from the Internet, paying for the specific events or packages they wish to watch.

With all this in mind, we are engaged with two video broadcasting initiatives.

The first is expansion of the School Broadcasting Program.  We are breathing new life into this four-year-old program during 2013-14 by providing more on-the-ground support. MHSAA staff is monitoring program quality, and we are designing educational and awards programs that will further distinguish this program from all other school broadcasting options. There is now an option for live broadcasts through a pay-for-viewing subscription model. Read more about the SBP here.

The second, newer initiative is the launch of the NFHS Network which has the potential to aggregate the state-by-state video broadcasts of high school athletic association tournament events across the US.  In total, this dwarfs the online football programming potential of the NFL or the online basketball programming potential of the NBA. And with many thousands of other events in dozens of other tournaments, there is more than enough content to populate a compelling digital network that is a safe and reliable platform for educational athletics. Read more about the NFHS Network here.

Neither of these initiatives is easy; if they were, they would have been attempted and accomplished years ago.  Each has some risks, as do most projects of real significance. The MHSAA is invested in making both successful for those who participate in and follow school sports in Michigan.

Default Setting

January 25, 2012

In the computer world we’ve become accustomed to the “default setting,” a place our computer returns without any intervention on our part.

It is not too long a leap to apply this metaphor to school-based sports. To suggest that with major college and professional sports programs crashing with scandals and strikes, the safe setting in the world of sports is interscholastic athletics.

With the absence of gaudy glitz and glamour, school-based sports has reduced possibilities for “operator error.”  It is almost as if school sports is fresh out of the box, pre-installed with policies and procedures that allow coaches and administrators to operate with a minimum of moves, motivations and messages.

I said during MHSAA Update Meetings last fall that our current theme is “cheap and simple” – that is, doing what we can to keep costs down and procedures simple during these days when school personnel have reduced resources, including time, to devote to school sports.  Increasingly, I see the challenge as providing the MHSAA membership fresh from the box services.  For example . . .

  • This was the primary motivation for the MHSAA moving to online rules meetings for coaches and officials that has saved them countless hours and miles to fulfill their meeting requirements in recent years.
  • This has been the primary motivation behind the digital broadcasting program by which member schools have a safe, reliable place for streaming school productions of both athletic and non-athletic events.
  • This is the primary motivation for the ArbiterGame electronic management tools being developed for member high school athletic departments fully integrated with MHSAA policies, systems and data.

In a world of increasing costs and complexities, ours is a difficult challenge to keep things cheap and simple in school sports; but we’ll be trying.