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Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.

More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.

We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.

This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.

We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.

Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.

Hat Trick

July 31, 2017

When asked recently to identify the most important work of the Michigan High School Athletic Association at this particular time in the history of school sports in Michigan, I paused only briefly, because there is one initiative that scores a hat trick. It’s the MHSAA Task Force on Multi-Sport Participation.

  • It is a forum for helping us define and defend educational athletics.

  • It is helping us focus on the future of school sports – on the junior high/middle school level, and even younger athletes and their parents, where attitudes are being formed and decisions are being made.

  • It is helping us focus on THE most serious health and safety issue in all of youth sports, which is specialization in one sport that is too early, too intense and too prolonged, leading to overuse injuries that tend to cause a lifetime of chronic injuries and related health problems.

The Task Force has convened five times over 15 months. It is moving now from the phase of identifying issues and challenges to developing tools for administrators and coaches to promote the multi-sport experience for young people.