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Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.

More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.

We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.

This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.

We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.

Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.

Planning Period

June 27, 2017

When I was a teacher, I cherished my planning period – that nearly 60 minutes of quiet time every day when, while most other teachers in our school were in class, I could pause to plan for the classroom duties ahead of me.

In a somewhat similar way, I have come to count on and enjoy three times of the year which serve as the major planning periods for my work at the Michigan High School Athletic Association. These three periods are the several weeks late each fall, winter and spring when other MHSAA staff are consumed with the administration of MHSAA tournaments.

I hate to distract these busy tournament directors as they handle countless communications with coaches, athletic directors, officials and local tournament managers. Instead, I look ahead to what is next for the MHSAA and how to frame subjects to help facilitate some progress.

During the recent planning period (aka, the MHSAA’s spring season tournaments in baseball, softball, golf, lacrosse, soccer, tennis and track & field), I was looking down the road and around the corner regarding these topics especially:

  • Basketball tournament scheduling, Finals sites and District seeding.

  • Alternative approaches to regulating transfers.

  • Tangible outcomes from the Task Force on Multi-Sport Participation.

  • Re-energized efforts to promote good sportsmanship.

  • Strategies to turn around declining football participation.

  • Continued expansion of services for junior high/middle school programs.

  • Next steps needed to improve participant health and safety.

  • Innovations for recruiting and retaining contest officials.

  • Guiding and governing participation by “special” student populations.

  • And always ... how next (and every day) to better define and defend educational athletics.

These are the topics I hope to study, survey and discuss with my MHSAA colleagues and others during the next 10 months.