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Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.

More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.

We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.

This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.

We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.

Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.

Balancing Football Playoffs

April 18, 2017

Every time the Michigan High School Athletic Association Football Playoffs have been expanded, two voices have been heard – one complaining that too many teams or divisions have watered down the tournament; the other advocating that every school should qualify for the tournament regardless of its regular-season performance.

The playoffs have expanded from 32 to 64 to 128 to 256 to 272 teams; and for 2017, with the addition of 16 more 8-player teams, to 288 of the 626 MHSAA member schools’ football teams in Michigan.

We have reached the point where 46 percent of the schools which sponsor football qualify for the Football Playoffs, and we are approaching closely the point of qualifying every team with winning records during the regular season.

Those stats sound about right for a collision sport conducted mostly outdoors in a cold climate for teenagers. A longer tournament is unwise; a larger tournament is unneeded.

What is needed and wise is more attention to the regular season, and especially to practices which occur at least five times more frequently than games. That’s where the teaching and learning of football skills and life lessons can be everyday occurrences for every team in Michigan.