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Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.

More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.

We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.

This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.

We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.

Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.

Hard Copy

January 31, 2017

It's probably a sign of my age and stage in life, but I cannot get in any habit of consuming information by podcasts. If I want to absorb facts, figures and ideas that I can retain for later use, I have to receive that information in writing and be free to highlight phrases and make notes in the margins of that document.

I'm so committed to or conditioned by this process that I even need to print online articles so I can take my pen to the text to help me embrace the author's message or mold it into mine. I remain an ardent advocate for the medium of printed words.

I'm apt to remember portions of long-form printed pieces much longer than texts and tweets; and if a printed piece is very good, or at least speaks to me, I develop a relationship with it through my underlining and notes, and it stays with me longer than audio and even video media.

My preferences are demonstrated in the continuing commitment the Michigan High School Athletic Association has made to providing printed souvenir programs at the finals for most of its postseason tournaments as well as to a glossy, issues-oriented magazine (benchmarks) and hard-copy printed curriculum for our in-person coaches education program (CAP) when many of its counterpart organizations across the US have moved to electronic alternatives for these services.

I'm all for reducing the use and waste of paper for environmental reasons; but for educational purposes, print on paper still has a place in the modern world of communications clutter. Perhaps a never more important place.