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Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.

More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.

We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.

This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.

We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.

Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.

Guild and Guide

December 2, 2016

Today is the first meeting of the full Michigan High School Athletic Association Representative Council of the 2016-17 school year. This is the meeting that tees up some of the topics for action by the Council in March and May.

Posted on the meeting room wall will be banners that remind Council members of the over-arching topics previously identified for 2016-17:

    • Define and Defend Educational Athletics

  • Promote and Protect Participant Health and Safety

  • Serve and Support Junior High/Middle School Programs

  • Recruit and Retain Contest Officials

If we are to make any headway on these topics during this school year and beyond, then we must see the MHSAA’s role is to be both a guild and a guide.

On my bucket list for personal travel is a trip to the mountains of Peru where for a week my wife will weave and I will hike. She will be with a guild that allows her to learn more about her craft, while I’ll be on a high altitude trail to Machu Picchu with a guide that keeps me from getting lost or discouraged.

In similar ways, the MHSAA must be an organization that provides opportunities for people to learn the art of athletic administration and then both points the way and steadies the step of coaches and administrators. We must help new officials get started and stay with it. We must aid and direct team captains and other student leaders.