Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.

More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.

We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.

This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.

We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.

Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.

UP Power

November 29, 2016

About five hours after leaving the Michigan High School Athletic Association office building late in October, I pulled into the parking lot of Munising High School on the edge of Lake Superior. It was just after 7 p.m. on this Thursday evening, I saw that there were many cars in the parking lot, and I guessed that there was a high school volleyball game about to be played.

Indeed. It was the last regular season match of the season, and senior night. I was greeted warmly by the match referee and the school's two veteran administrators. And one of Munising's senior players, a member of the MHSAA Student Advisory Council, interrupted her warmups to jog over to welcome me. After the match, we hugged and posed for pictures together. Between the greeting and the posing, I enjoyed a marvelous evening of educational athletics.

There was plenty of cheering, and never a "boo." Not once did I hear a complaint about officiating. In fact, on two occasions the Munising coach corrected officials' calls that resulted in a point being awarded to his opponent.

For a time, every player on the floor for Munising had played more than one sport that season. Every one of the six played tennis as well as volleyball, and one of them also ran cross country this season. At the same time, the other team's participants included two girls who were also playing on their school's 8-player football team this past season.

Here the multi-sport student-athlete is not an endangered species; it's an essential fact of life. Here a school sports event draws the community together in good spirit and sportsmanship. Here is the power of school sports.