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Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.

More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.

We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.

This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.

We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.

Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.

Locker Room Talk

November 4, 2016

I am greatly offended that politicians and pundits dragged sports into the trash pile of the 2016 presidential campaign. 

The vulgar, victimizing language we heard from a presidential candidate in a 10-year-old recording is NOT “locker room talk.” It is far worse than anything I ever heard in any locker room I was a part of as either player or coach. 

In fact, the expectation I had of school sports was that such talk would have caused coaches to disqualify the players involved or, if not, such talk would have caused administrators to dismiss the coaches in charge.

School sports locker rooms – like the fields, courts, pools, mats and other venues of play – are classrooms. While the volume may be turned up, in educational athletics, the content and vocabulary of the locker room must match the classroom. Anything less is unacceptable in the locker rooms of school-sponsored sports, and it ought to be unacceptable to the fans in the stands, people on the street and candidates for public office.