Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.

More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.

We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.

This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.

We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.

Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.

Secret Weapon

October 25, 2016

The rapid rate of turnover in the ranks of local school sports leadership might suggest a program that is in disarray and has lost its way. But that’s not the case most of the time in most of our schools, which operate with a North Star sense of direction and regular recall of the core values of educational athletics. This is because school sports has a secret weapon.

In schools across this state there are coaches and administrators whose lifetime profession and passion has been school sports. People who chose to stick with sports when there were other opportunities in education with more regular, less demanding hours. People who chose to stay at the secondary school level when there were opportunities at higher levels. These folks are sold out for school sports, and they are the secret weapon of school sports.

For these people, school sports has been the life-affirming, life-shaping, sometimes even life-saving business of educational athletics.

For these people, school sports has been a calling, nearly a mission, not quite a crusade.

For these people, everything they do is connected, is intentional, is purposeful.

When these people conduct a coach or parent meeting, or a pep assembly or a postseason awards night, they know why they are doing so.

When these people coordinate homecoming week festivities or create their school’s student-athlete advisory council or its Hall of Fame, they know why they are doing so.

It’s because they know interscholastic athletic programs are good for students, schools and society in ways that other youth sports programs can’t come close to matching.

The why of their work guides them and drives them. It gives meaning and motivation to their days. It assures our success.