Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.

More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.

We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.

This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.

We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.

Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.

Lost Leaders

April 12, 2016

What’s the greatest threat to the future of school sports? It’s not concussions, for school sports are actually more safe each year, not less. It’s not a lack of civility, for our events are still the most sportsmanlike of any highly competitive sports program. It’s not cost, for school sports remain the cheapest form of organized sports to play and to watch.

Actually, the greatest threat to the future of school sports is from the self-inflicted wounds by local school district boards of education. The decisions to devalue the local high school athletic administrator. Heaping more and more duties on a person who is being given less and less time, training and support to perform those duties.

The full-time athletic administrator, with support for clerical duties and event supervision and without many other duties added on, is an increasingly rare situation in schools today. And when that person retires, moves up or otherwise moves on, it is typical that the replacement is less experienced, given even more unrelated duties to perform, and given less time in which to do them.

It’s then that the athletic director looks to coaches to run their own programs; and when the school coach is a nonfaculty person, this is a delegation of school sports to a non-school person.

Is it any wonder then that philosophies suffer, policies are ignored and problems occur?

Is it any wonder then that people who see no difference between the philosophies of school and non-school sports question why schools should spend any time at all on this aspect of adolescent development? They become all too ready to leave sports to the community.

Every shortcut to school sports administration has a consequence. Every dollar we try to squeeze from the school sports budget has a hidden higher cost. Every non-athletic duty we add to the athletic director’s day is another step closer to schools without sports.

And the secondary schools admired by the rest of the world will become ordinary.