Story Power
January 12, 2015
I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.
More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.
We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.
This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.
We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.
Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.
Time and Money
March 29, 2016
Early in the current presidential campaign, several candidates postured to claim the support of Evangelical Christians. I found it all pretty phony. How do you know what’s really in a person’s heart?
I was once told that the best way to discern what may be in a person’s heart is to look at two indicators.
- Look at their calendar. How do they spend their time?
- Look at their checkbook. How do they spend their money?
Talk is cheap. What’s really important to a person is reflected in their calendar and checkbook (or credit card receipts): How do they spend their time and their money?
So, in this work of school sports, if we are truly committed to educational athletics, it will be obvious in how we – schools and the MHSAA – spend our time and money.
- Do we daily spend time promoting and protecting our brand of youth sports?
- Do we annually budget adequate funds for the purpose of designing, delivering and defending policies and programs that maximize the benefits of school sports to students, schools and society?
This will provide the proof of our commitment.