Logo

Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.

More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.

We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.

This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.

We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.

Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.

Sport Sponsorship Should Be Up

March 25, 2016

MHSAA member schools plan to sponsor significantly more sports during 2016-17 than they indicated a year ago they would sponsor in 2015-16.

As of March 8, with only one more member school than at the same time in 2015-16:

  • Lower Peninsula Track & Field expects 16 more boys teams and 12 more girls teams next year than this year.

  • Bowling anticipates 15 more boys teams and 11 more girls teams.

  • In LP Golf, the anticipated increase is 12 girls teams, but a decline of 5 boys teams.

  • In LP Cross Country, the growth is projected to be 7 teams for each gender.

  • Girls Competitive Cheer and Girls Volleyball each expect 5 more teams next year; both Boys Lacrosse and Girls Lacrosse plan on 4 more teams; in skiing, it’s 5 more girls teams and 3 more boys teams; in LP Soccer it’s 4 additional boys teams and 2 additional girls teams. Baseball may be up 4 schools, while girls softball expects no change. Football expects a net gain of 4 schools; in Basketball, boys may grow by 2 schools, and no change is the current projection for girls.

  • In LP Tennis, girls now expect a 1-team decline; but boys could continue its dramatic slide, down another 9 schools next year.

The overall theme may be that, no matter how much schools are struggling for resources and resorting to outside funding, they value the high school brand of sports. They see school sports as a magnet for attracting students and an igniter of positive school and community spirit. In short, sports make most schools better.