Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.

More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.

We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.

This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.

We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.

Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.

Sportsmanship To Citizenship

March 18, 2016

Given the current presidential campaign, what does it really mean to be “politically correct” these days?

Earlier this winter, almost everybody badly overreacted when a neighboring high school athletic association dared to describe cheers that should be avoided in school sports. Their efforts to maintain a positive and educational environment in school sports in that state were praiseworthy, no matter how unfairly persecuted that association was.

More recently, from another neighboring state, word has reached us of spectator cheers that are routinely hostile and sometimes racially charged. Combining this news with the daily barrage of uncivil campaign rhetoric reminded me that efforts to guide spectators toward greater civility are not only praiseworthy; they have never been more necessary.

I have often maintained that good sportsmanship is a precursor to good citizenship; and that we can predict the quality of citizenship in our nation by the standards of sportsmanship in our schools. One of the many ways we can return civility to politics is to insist upon improved sportsmanship in athletics ... even if it seems old fashioned, out of date or politically incorrect.