Story Power
January 12, 2015
I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.
More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.
We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.
This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.
We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.
Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.
New Legacies
September 30, 2015
For nearly two dozen years, the MHSAA has conducted its “Legacy” program through which high school students are welcomed into high school sports officiating and mentored by approved MHSAA officials. This has given these students a jump start in officiating and in life. For example ...
- Zach Kemp and Aaron Wieber, both honored as legacy officials in 1992, are now NCAA officials in football and basketball, respectively.
- Brent Sorg, 1993, is now the soccer coach at Williamston High School and a former MLS soccer official.
- Dan Carmichael, also 1993, has worked MHSAA Finals in both basketball and football.
- Bill Parker, 1994, has umpired both Minor League baseball and MHSAA Baseball Finals.
- Carmen Kennedy, also 1994, is principal at St. Clair Shores South Lake High School and serves on the MHSAA Representative Council.
- Matt McDermott, 1995, has officiated MHSAA Finals in both football and basketball, and has been a longtime NCAA basketball official.
- Ryan Negoshian, also 1995, has officiated MHSAA Softball Finals.
- Jeremy Valentine, 1998, has worked the MHSAA Football Finals and an NCAA Division II National Championship game.
- Jon Studley, 1999, is now athletic director at Caro High School.
- Nathan Taylor, 2000, has worked MHSAA Finals in both football and basketball.
- Sara Tisdale, also 2000, worked MHSAA Finals in volleyball and she’s now a college lacrosse coach.
That’s just a dozen examples from the Legacy program’s first decade, making a difference in Michigan schools and sports. Adding to the pleasure of living in Michigan and loving school sports.